Unlocking Revenue Growth: The Impact of Iterative A/B Test Tweaks

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A/B testing is a powerful technique to optimize various aspects of your e-commerce site. Making tweaks to each iteration of an A/B test can result in millions of dollars of revenue for your organization. Consider implementing the following tweaks in your A/B tests, focusing on badges and their placement on your site pages:

1. Badges on Category vs. PDP Pages:
   • Test whether adding badges (e.g., “Best Seller,” “New Arrival,” “Limited Stock”) impacts user engagement and conversions more substantially on category pages or on product detail pages (PDPs). For instance, one hypothesis for the difference in these tests may be that badges on category pages may encourage exploration, while PDP badges can influence purchase decisions.
2. Multiple Types of Badges:
   • Test different badge types simultaneously:
     1. Most Popular: Highlight top-selling products to increase desirability.
     2. Ships Free: Emphasize free shipping to make the deal more appealing to customers.
     3. Almost Gone: Create urgency to drive quick purchase decisions.
     4. Free Next Business Day Shipping: Highlight fast delivery to encourage immediate purchases.

     5. Ready to Ship: Assure availability for potential buyers.

   • Using this technique, you can observe which combination of badges drives substantial results or identify which single badge is driving the most impact on checkouts or orders.
3. Discounted Pricing Badge Placements:
   • Test badge placement on both category pages and PDPs:
     1. Category Pages: Display badges next to product listings or within product cards.
     2. PDPs: Show badges near the product price or add-to-cart button.
   • This technique will enable you to measure the impact on conversion rates and user behavior to see which page drives the desired results.
4. Free Shipping Badge Placements:
   • Test where to display free shipping badges:
     1. Cart Page: Show users which products related to ones in their cart offer free shipping during to drive additional cart additions during the checkout process.
     2. PDPs: Encourage conversions by placing badges near product prices.
     3. Category Pages: Highlight free shipping options.
   • Using this technique, you can evaluate which badge placement drives the most conversions.