Speed Over Perfection: Why Content Velocity is a Game-Changer

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The Increasing Demand for Content in 2025

As increasing content demands and AI acceleration force a new pace for organizations, many with outdated content supply chains struggle with hurdles and bottlenecks. According to Adobe's 2025 AI and Digital Trends Report, compared to 2024, marketers face escalating accountability as there is a greater demand to deliver more content in 2025. The survey finds that 43% of marketers anticipate an increasing need to amplify content output while ensuring the content personalized and pertinent to customers.1  Leveraging advanced tools to automate a content supply chain is becoming key, especially as GenAI begins to permeate across all industries. However, the integration of GenAI into content supply chains has moved more slowly than anticipated. According to IBM, only 50% of organizations had accomplished their anticipated AI adoption into content supply chains by the end of 2024.2

Serving as the heart of high-velocity content supply chains is where Adobe Workfront steps in. Using Adobe Workfront, organizations can accelerate their content velocity to deliver personalized content at scale to outpace competitors.

Using Custom Forms in Adobe Workfront to Accelerate Content Velocity

Using custom fields in Workfront forms is a significant enabler of accelerated content velocity in enterprise content supply chains. One innovative  use case is leveraging custom forms to rank requests using custom field values. You can input a ‘secret’ value for custom fields when selecting a single-select dropdown and multi-select dropdown for your custom form, as shown below.  A ‘secret’ value is the second value associated with the choices you can input into the form (Choice 1 option under the first Choice 1 field in screenshot below). The ‘secret’ value is not seen by the user; rather, it is in the backend of the system and is leveraged for logic and automation.

When you create a dropdown, each choice could have a label and a value (‘secret’ value) for the label.  A label is what users see when completing the form, specifically the first Choice 1 field shown in screenshot. One example of a label would be "Low", "Medium", "High." A value is what the system stores in the back-end, specifically the second Choice 1 field shown in screenshot. One example of this is "1", "2", “3.”

Using numbers or priority/rank as the secret value makes it easy for:

• Fields to sort by importance.
• Automated systems or scripts to apply logic. For instance, escalate this field if value equals high.
• Integrations to make decisions automatically based on priority/rank.

Or, you can add locale as a ‘secret’ value so that organizations can streamline the use of their content. For example, if you use PT to indicate that content should be delivered to audiences in Portugal speaking Portuguese, versus PT-BR, to indicate that content should be delivered to audience in Brazil speaking Portuguese, it enables teams to push content out in a more efficient manner, which will allow them to scale output.

Adobe Workfront Customer Story

Vanguard leveraged Adobe Experience Manager (AEM) core components, experience fragments, templates, and reusable content to build their main marketing sites and microsites. As the company aimed to deliver increasingly personalized content to more investors, the Vanguard team anticipated needing up to five times more content and assets in the coming years. As a result, they leaned on Workfront to use integrations with Adobe Experience Manager Assets and Adobe Creative Cloud to create an end-to-end content creation workflow and marketing system of record. By standardizing on Adobe Workfront, Vanguard can leverage automation and integration to accelerate content velocity, modernize review and approval processes, and inspire more agile content creation at scale.3

References:

1.  https://business.adobe.com/resources/digital-trends-report.html#ai-and-digital-trends
2. https://www.ibm.com/thought-leadership/institute-business-value/en-us/report/content-supply-chain-ge...
3. https://business.adobe.com/customer-success-stories/vanguard-case-study.html