This is great @AlyssaMcGruder!   For those who missed the webinar, for a snapshot of the 3-Step Cohort Analysis, here's a light-hearted blog: https://experienceleaguecommunities.adobe.com/t5/adobe-analytics-blogs/song-remix-on-customer-retention-3-step-cohort-analysis/ba-p/559728I've also added a fo...

Prevent your ads from Fallin' like Alicia Keys, so your audiences will never get over you inspired by Celine Dions' always coming back to me now. 

There are multiple ways to visualize your data for the best storytelling to compel business decisions using Adobe Analytics Workspace!

Hi @fern1, indeed, that happens. The numbers will never match because there are drop offs even before users reach the website/landing page fully loaded.   Here's my blog about this: https://experienceleaguecommunities.adobe.com/t5/adobe-analytics-blogs/3-ways-to-demystify-missing-website-clicks-in-d...

Ad fatigue—audiences got tired with your ads. But, is it?

Improve content marketing and digital analytics in your organization by involving your copywriters. Share digital insights on which copies made the audiences click, stick, and pick too!

Whether graphic, web, or UI/UX, they are key players and would benefit from your insights and analytics recommendations too. Step back and you’ll see that your design department is more than just a creative factory.

@Maheswar_Reddy you can also refer to this article: https://experienceleaguecommunities.adobe.com/t5/adobe-analytics-blogs/3-ways-to-demystify-missing-website-clicks-in-digital-analytics/ba-p/549056 Hope it helps!

Hi FrankQi, you may find this thread helpful: Solved: Page views less than Visits/Unique Visitors - Adobe Experience League Community - 328298