You may be familiar with negative sentiments from various stakeholders when website metrics such as bounce rate is red. But wait, there’s more to this than meets the eye. You can tell a compelling story why these big numbers are not always despicable.

Accepting every task assigned to you or even every challenge you would like to tackle—is impossible. How to statistically choose your battle in data analytics.

High internal sessions timeout is certainly not the kind of web analytics that you want to report to your business stakeholders. Aside from its vagueness to represent your paid digital marketing efforts, it doesn’t indicate which channel has the most impact. Despite analysts’ best efforts in trackin...

Hi Oscar, I believe cases like this is universal whether cookie policy is enabled or not as Facebook and Adobe Analytics data will never match. What I have observed is there is a usual drop off from Facebook traffic to the website, I have seen as high as 70%-80% eg 100 clicked on Facebook Ads, only ...

Hi Francis, The metric that I use is this:   But as Jen has pointed out, some may not be trackable, as an example I have this as the top:    

This happened to my dashboards multiple times as well. One common reason is the Cookie Policy especially in countries like EU or adapts the GDPR.  Despite the difference, you can still be confident with your data on Adobe Analytics since the sample size is sufficient. For reporting purposes, I usual...

Hi gpTRP,   A workaround that I do for these instances is through the external tracking codes, then I custom a segment, and consolidate external tracking codes together especially if there are channels aside from usual sources that you are expecting.