Real-Time Customer Data Platform

Today, we are going to cover a topic which doesn't seem to be talked about much. Leveraging RTCDP audiences for website personalization using non-Adobe personalization tools.

Adobe Real-Time Customer Data Platform (RT-CDP) is a powerful tool for marketers and data analysts, enabling real-time customer data integration and insights. However, mastering its myriad features can be daunting. In this post, we'll share two essential tips to help you maximize the capabilities of...

Welcome to the inaugural post of our series, Adobe RT-CDP Tuesday Tech Bytes! This series aims to be your go-to resource for mastering the intricacies of Adobe Real-Time Customer Data Platform (RT-CDP). Whether you're a seasoned pro or just starting your journey with Adobe RT-CDP, our weekly posts w...

Introduction Adobe Real-Time CDP allows for the collection of data across various sources.  Data can be ingested in realtime or batch manner.  With vast amounts of data collected into the platform we need to think about ensuring profile data is actionable within the Adobe Real-Time CDP platform. As ...

Are you wondering about logical components and framework in AEP to power and manage segment exports to destinations for your organization? If so, this article is for you !

In our last blog post, we talked about segmentation and have covered a few of the segmentation nuances in AEP (Adobe Experience Platform). Let’s take it one step further and take a deeper look into how you can activate these profile segments or events through destinations. Destinations might be a co...