Real-Time Customer Data Platform

Imagine if you could peek into the future and know exactly who would respond best to your marketing efforts, what actions would drive conversions, and how to maximize each campaign's ROI. This isn’t just a dream—it’s Adobe Real-time CDP Customer AI in action. In this post, we’ll explore common marke...

If you’ve worked with the Adobe Experience Platform (AEP) B2B data model, you know it offers a wealth of opportunities for gaining valuable insights. Adobe’s Account Profiles Dashboard within AEP is a powerful tool designed to help businesses harness the full potential of their B2B data.In this blog...

Hello everyone!As part of the Support Organisation for Adobe Experience Platform, we are currently trying to identify use-cases and troubleshooting tips we think might be helpful to a wider audience and especially here in the Experience League communities.Since the AJO and AEP teams often work toget...

Adobe Real-Time Customer Data Platform (RTCDP) is a powerful tool for marketers and data analysts alike. By enabling businesses to unify customer data from various sources and deliver personalized experiences in real-time, it has become an essential part of the modern marketing stack. However, to fu...

Server-side tag management offers several advantages over traditional client-side tag management, particularly in terms of performance, security, and data accuracy. Adobe event forwarding allows you to send collected event data from Adobe Experience Platform Edge Network to non-Adobe destinations fo...

Today, we are going to talk about a method of onboarding data into RTCDP which is discussed a lot and helps stream data into Adobe Experience Platform from pretty much any third party. We are going to cover the HTTP API streaming source.

In today’s tech byte post we will discuss how to update a specific attribute of a profile using the upsert feature of Adobe Experience Platform.    Let’s understand the meaning of “Upsert” in Adobe Experience platform context. Typically, when you ingest a record into the Platform with just a specifi...