Identifying Link clicks in emails sent to Users

[ButhpurKiran]

I am working on sending emails to users through AJO activity and stuck at a step where i need to find the users who clicked on a particular link that has been sent as part of email. I previously worked on "User opens email" through Reaction step and it worked like a charm. Can anyone suggest a way forward on how to identify user's action after opening the email? 

Thanks in advance,

Kind regards,

Kiran Buthpur

[ReenaJohn]

Hi @ButhpurKiran ,

One way to do this on a journey is to use a condition activity post the email activity using the collection management functions that would look into the interaction experience events and relate a click to its url and use it further in your journey.

Collection management functions | Adobe Journey Optimizer

Warm Regards,

Reena John

[ButhpurKiran]

Thanks Reena,

Have gone through the link, but lost at where to start with.. Any insights/direction can greatly help. Thanks in advance

Kind regards,

Kiran Buthpur

[Mohan_Dugganab · Accepted solution]

You can create a batch segment leveraging attributes from ajo_email_tracking_experience_event schema (https://experienceleague.adobe.com/tools/ajo-schemas/schema-dictionary.html?lang=en) and use it accordingly in the condition as an inAudience check as creating expressions using experience events has the following callout.

[ButhpurKiran]

Thanks @Mohan_Dugganab This seems to be working only when we use Building Block option when we create emails as the external links can be defined which gets injected into the "ajo_email_tracking_experience_event" schema, We are working on Code Editor to create the templates and i have added the data-label for the link, not sure if this is the right approach. Kindly share if used with any of such approach using code editor.

Thanks

[Sukrity_Wadhwa]

Hi @Mohan_Dugganab,

Could you please help @ButhpurKiran further with their query?

Thanks!

[Sukrity_Wadhwa]

Hi @ButhpurKiran,

Were you able to resolve this query with the help of the provided solutions, or do you still need further assistance? Please let us know. If any of the answers were helpful in moving you closer to a resolution, even partially, we encourage you to mark the one that helped the most as the 'Correct Reply.'

Thank you!

[ButhpurKiran]

I am trying with building block approach. However, if any scenarios of utilising the feature with Code Editor can massively help us as we have Content Templates built for more than 100 that will be floated into to couple millions users in coming weeks. Thanks