Discover and Deploy New Features Faster with AI Assistant in Adobe Experience Platform

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As a marketer, your goal is to create impactful campaigns that boost sales and reach the right customers. To do that effectively, you need to stay up to date on the latest tools and features that can give you an edge.  

Every week, new features and capabilities roll out in Adobe Experience Platform (AEP) and its applications. Figuring out which ones matter to your work and how to use them can feel like a full-time job. You’ve probably tried it all—bookmarking release notes for later, attending webinars, or asking colleagues and consultants for help. These methods are time-consuming and expensive, and sometimes you never get to them. 

So, how do you stay on top of it all without getting overwhelmed? That’s where AI Assistant in Adobe Experience Platform comes in. 

“Something I really have been liking is discovering and learning new features through the AI Assistant. I recently found out about Content Cards and Content Accelerator in Adobe Journey Optimizer in a conversation with AI Assistant and was able to immediately test the features in my sandbox.” shared a digital marketing developer in the retail industry. 

How AI Assistant Keeps you Ahead of the Curve 

AI Assistant is your right-hand helper in Adobe Experience Platform. Instead of searching through release documents or relying on others, you can ask AI Assistant directly, “What’s new in AEP?” and get a relevant list of recent releases that align with your work. You can drill into one feature to see how it applies to your use cases. AI Assistant can even walk you through step-by-step instructions to implement the feature effectively, without you having to navigate extensive documentation. 

For example, if you’re focused on improving personalization in your campaigns, you can ask AI Assistant to teach you the latest tools for segmentation. It doesn’t just tell you what is new—it guides you on how to use these features effectively. 

A marketer at a consumer durables and apparel company shared - “AI Assistant surfaced a feature we hadn’t noticed before – dataset export – and now it is a core part of our ongoing proof of concept. This was a great discovery and can help us accelerate our workflows.” 

Why It Matters: Save Time and Spark Innovation with AI Assistant 

AI Assistant saves you time to help you adopt innovative features quickly. By reducing the learning curve for new features, it empowers marketers to: 

• Quickly implement new capabilities that improve campaign performance. 

• Discover features to execute more personalized customer engagement strategies. 

• Ensure your team is consistently using the best features that Adobe Experience Platform apps have to offer. 

Imagine being the first to try out a new analytics tool or the latest personalization feature—without having to wait for a webinar or dig through release notes. AI Assistant ensures you’re always in the know, helping you to adopt and adapt to this fast-paced marketing landscape. 

Ready to experience the benefits of AI Assistant? Visit https://experienceleague.adobe.com/en/docs/experience-platform/ai-assistant/landing today and let it help you turn the latest marketing features into a competitive advantage.