Adobe Analytics

                                   Spectacular customer experiences don’t just happen— they’re imagined, built, and brought to life by Experience Makers like you. Now it’s your turn to take center stage. Submissions are open through October 17, 2025, at midnight PT. Whether you are scaling personali...

There’s a new way to renew your Adobe certification, and it’s the most streamlined process yet.All you have to do is pass two short renewal modules (about 15 minutes each), and your certification will be renewed automatically for two years.You will be notified 90 days before your certification expir...

June' 25 release notes Check out what's new and updated in the latest Adobe Customer Journey Analytics product release update: Release Notes   New capabilities Analysis Workspace left panel no longer opens and closes on hover: The left panel in Analysis Workspace is used to add things like component...

Is it possible to create a segment that evaluates something in the segment over a period of time that is not dependent on the filter in your workspace view?  For example, If I want IP addresses excluded that had >1,000 visits over the last 12 months without an order in my workspace view that is filt...

I'm working with a variable in Adobe Analytics that captures multiple values separated by hyphens. I'm looking for the best way to visualize this data in a heatmap. The goal is to split these delimited values into individual components and represent their frequency or intensity visually, allowing fo...

For a travel ticket booking site, we collect various data points throughout the user journey, including product type, category, customer details (non-PII), and other details at each step (product view, add to cart, details filled, checkout) before a purchase is made. I am considering three different...

We want to analyze users who have the latest version of our app and the ones who haven't installed it but because of the range of time, it is possible for the user to be in more than one version of the app because if the user installed the latest version on sunday but we have the data from monday to...

Hi, We recently changed cookie from Onetrust to Transcend and I noticed there is almost 60% drop in traffic in Adobe Analytics after implementation. When I checked Google Analytics, there is not huge drop as in Adobe analytics. What can be the reason for this? Thank You,Garvita.

We found a range of IP addresses in Workspace that has 99% bounce rate. Further investigation showed that the user agent looks extremely suspicious with some of them being "HeadlessChrome" or using Windows 10 and an extremely outdated version of Chrome. We're convinced they are bots.I would like to ...

Hello, I am exploring using Adobe report builder extension to stitch multiple reports into  Power BI. I get "additional purchase may be required", does anyone know the associated cost? Kind Regards,

Hi All,I need some clarification about ECID cookie behavior. Currently, ECID cookies are set at the subdomain level, and we are planning to update the configuration so that they are set at the root domain for persistence across subdomains.My doubt is: if an ECID already exists on a user’s browser, i...

Hi everyone,I’m working on a project to analyze the impact of Generative AI tools (e.g., ChatGPT, Google AI Overview) on our website traffic and engagement metrics using Adobe Analytics.We recently lifted AI crawler restrictions in mid-July, allowing GenAI tools to index our website. Since then, we’...

I am currently exploring the use of Page events to develop a calculated metric that will help me better understand the intricacies of these events. As part of this process, I want to perform tests on the metrics I've designed. To do this effectively, I need to identify the specific actions or condit...