Adobe Analytics

Hi everyone! Discover a goldmine of Analytics insights and resources at Adobe Summit 2025 with our comprehensive guide to all Adobe Analytics sessions and labs. Whether you're a seasoned user or exploring Adobe Analytics, this post is your key to navigating Summit's content.   Session/LabsSpeakersD...

We are officially open for business for Adobe Analytics Rockstar tip submissions! Join me on stage at Summit while you present your best TWO Adobe Analytics/Customer Journey Analytics/Adobe Product Analytics tips and the audience votes on their favorites for huge prizes!     You have until December ...

Introduction As an Adobe Customer Journey Analytics (CJA) product administrator, you might wonder how much Adobe Experience Platform (AEP) knowledge your role requires. While CJA is built on AEP, becoming an AEP expert isn't necessary to administer CJA effectively. However, understanding key AEP ...

Sequential segments and sequential filters are an analysis superpower! You can derive great insights with them but only if you know how they work. This series will teach and inspire with visual explanations, validation processes, and use cases you can apply! Let’s get started.

Hi,I'm using Azure (Legacy) for our data feed and we have a folder within our container. I don't see any setting to set the folder path. I tried to put "container/folder" in the container box but doesn't seem to work. Is there a way to set the path?  

W e are experiencing significant issues with data tracking in Adobe due to our cookie implementation. As a result, a large portion of our data dropped, making it unrepresentative of actual performance. This has raised growing concerns among stakeholders regarding the accuracy and reliability of Adob...

Hi Team, We have request from our client saying that they want to track dynamic chat interaction to Adobe ana so that we can analyse on which page this chat is interacting more. 

I'm investigating a form issue where hitting the submit button triggers a form submission event even if the form is not submitted and we have a form error event fired right after. So in the debugger we see form submission event -> form error event in subsequent hits.I'm trying to isolate these insta...

Hello.  I am trying to clean up some of our data and in looking at it from the raw data field perspective, it appears that, particularly in non-US countries (though it happens here as well), most of the IP Addresses we are capturing (and copying into an eVar with a processing rule) are those of the ...

Hi Team,We've migrated to webSDK and sending data to Adobe Analytics. Adobe Target also implemented through webSDK.While sending data to Edge Network, Adobe Target "decision proposition" call triggers prior to "Analytics page load" call. The decision proposition call has some "data object" analytics...

Hi, I am able to connect ADOBE CJA to Power BI using expiring credentials. However, I do not understand how to use the JSON Token to connect with non-expiring credentials.Where or how do I need to use or add the JSON Token in POWER BI? Can someone provide step-by-step instructions as to how to creat...

Discover how Adobe's Journey Canvas visualization enhances customer journey analysis by providing powerful tools to map, understand, and optimize user interactions across multiple touchpoints, platforms, and channels.

We are using webSDK for analytics tracking but we have click data disabled as it was causing double pageviews.Now since it's not enable it should not have data for exits.But I can see numbers in report when I am using exit metrics. I would like to understand, what's contributing to this data? and if...