CJA Data Behavior: Querying People in Profile Dataset

[JaniceAk]

Hi all,

I am confused on how profile data is behaving within CJA....Whenever I bring in a trait from a profile dataset in CJA, it appears that the number of People who have a value for the attribute (e.g. Y/N for visits branch) does not change regardless of date range (7 vs. 14 vs. 60 vs. 180 days). Please see image attached.

The count of People in "No value" does increase as we change the date ranges, but the actual number of people who receive a value for the attribute does not change. I expect that the longer the date range, the more people should be captured under the attribute values but this is not the case. Logically, longer windows = more events = more People captured with this attribute, as we see an increase in No value. I understand that Profile data joins to events available but this phenomenon suggests this may not be the case? This makes me believe that...it may be counting People within the profile data itself? Which overwrites everyday so would be a static number across time....

Can anyone explain this? Please let me know!