I am trying to learn how to use sequential segmentation using the before/after sequence.
I built the following segment three different ways:
Page type = Shopping Bag
Page type = Checkout
I built one to include everyone, one with before sequence, one with after sequence yet all three segments are returning with the same amount of visits. Does anyone know what I may have done wrong?
If you are looking at the "Visits" metric, they should be the same number.
So let's look at an example:
The Bold is your segment logic.
When you are looking at "Visits" any visits that include this sequence will be returned.. that doesn't change with the everyone, only before, or only after options....
Note that "only before sequence" is the pages before and including the sequence; and the "only after sequence" is the pages after and including the sequence.
When the "Include Everyone" (Default) behaviour is used, all the hits in that segment will be returned. (Page A - Page D)
When the "Only Before Sequence" is used, only the hits up to the Order are included (Page A - Order)
When the "Only After Sequence" is used, only the hits starting from the sequence and up to the end of the visit are included (Shopping Bag Page - Page D)
Well that is clear and answers a different question I had about what is included in after sequences. Thanks.
Yeah, we are really missing an actual before sequence (returning just Pages A and B) and an actual after sequence (returning just Pages C and D)... or a "just sequence" returning just the specified sequence (Shopping Bag Page, Checkout Page and Orders)...
All of those should be options...
That would make an excellent idea, go for it. (I did a search and did not see that anyone had submitted it as an idea.)
I spoke to Adobe Product and Experience League folks yesterday at the Adobe NY conference. Here is my takeaway:
This makes sense to me but why am I still seeing the same amount at the visitor level? This contains page views on a multi-visit level so wouldn't it be different for sequential segmentation?
All the Visitors with that sequence would still have those sequences at the visit level...
In theory the Visitors scope could be higher.. for example:
Shopping Bag Page in Visit 1
Checkout / Order in Visit 2
But given this very specific flow, and I assume you must hit the Shopping Bag to initiate checkout, the likelihood of this sequence being split over multiple visits is slim...
You would see more differences in a generic sequence like:
Where it's easy to visit different categories over multiple visits, which you would then see quite a difference between a Visit Scope Segment vs a Visitor Scope Segment.