How often is internal search used to find a specific type of pages.

[JesperSk1]

The website has individual pages with contact information such as address and telephone for the physical offices. I would like to know how often these pages are found by using internal search. Does anyone have an idea how I can measure this?

[igupta]

Hi @JesperSk1 ,

One straightforward way is to add specific tracking which can measure capture of title/URL of Internal Search Result on click of a search result which will give you number of times user clicked on the search result displayed containing the URL of the page in question.

Other way would be to build a sequential segment with definition like - [Visit Container (Internal Search THEN (within 1 page view) <specific set of page> exists)]. Depending on number of pages (finite or varying) you can adjust segment definition.

Best,

Isha

[kayawalton]

HI @JesperSk1 -- 

There are a couple ways to do this, and it also depends on the configuration of your site search.

1. Assuming your site search results page has a set URL (for example, ours is domain.com/s), you can use the Fallout visualization to find the visits that went to the site search results pages and THEN to your contact information pages. Make sure you set the Fallout container to Visit. This is the quickest solution to gauge if such user path is being used (before you put the effort into the other solutions).
2. You can also create a sequential segment for visits that went to the site search results pages THEN to your contact information pages. This is the most versatile solution because you can apply this segment to other Visualizations in your Workspace project to understand what keywords visitors use to get to those contact pages, whether your visitors run into challenges when searching for those pages, whether your visitors are getting the right contact page based on the search terms they use. 

Hope this helps!

[Jennifer_Dungan]

In addition to the other suggestions, Activity Map data can be used to tell you the previous page.

So because Activity Map works like this:

• Page A
  • No Activity Map
• Page B
  • Activity Map Region = something
  • Activity Map Link = something else
  • Activity Map Page = Page B
• Page C
  • Activity Map Region = something
  • Activity Map Link = something else
  • Activity Map Page = Page B

Now, normally people tend to look at Activity Map values in isolation, since they are "deferred clicks", but if you correlate your current page to the Activity Map Page; you can see the list of the previous pages. You can even create segments for this:

HIT

    Page equals X

    AND

    Activity Map Page equals search

You can actually make some really cool breakdowns with this data (and not having to worry about the complexity of a sequential segment).