Adobe Analytics

I am activating Adobe Analytics segments in the Google Ads channel for a remarketing campaign. Do I need Adobe Audience Manager (AAM) to enable this in destinations, or can Adobe Target (AT) be used instead? Alternatively, is there another option to achieve this without relying on AAM or AT?

There are multiple conversations around segments and Time on a set of pages - nothing that fully explains how to get to Time on a set of pages in the GUI. In the below screenshot - i use the page dimension and compare to a Hit level segment with Time Spent Per Visit.   Intuitively, the segment time ...

I'm looking to see the journey to a page that is signposted on the Home page, however I want to know if people are landing on the homepage and then click to the next help page, or are they browsing on the website but can't find what they look for hence they navigate to home page and then the help pa...

We need to know how much traffic we're getting from visitors using Internet Explorer, but using the browser dimension we can't see a single visit using IE - this can't be right. Any help in how to look into this further is appreciated.

Hello, I'm trying to see on which external links customers are clicking on.

Hi There- I was wondering if someone could help clarify how AA's 30 day attribution window would work in the following scenario: I have a workspace in AA that uses last touch dimension as my row, and orders and revenue as my columns. I also have a filter with all first touch channels. I have set my ...

Hi, I'm new to Adobe Analytics and have a question regarding tracking user overlaps. I'm trying to understand if it's possible to identify the unique visitor (UV) overlap between programmatic channels (such as Amazon, DV360) and social channels (like Facebook, Pinterest, LinkedIn, etc.). From what I...

Hello, I am having some issues with Paid Search Detection for Marketing Channels. We are using cid parameter to detect campaigns, and I have currenly configured my "Paid Search Detection Rules" like this: And Paid Search is the first channel in the waterfall, and the only rule is Matches Paid Search...

I would like to reverse the sorting of the granularity in report builder from ascending to descending.If I set the granularity to week and setup the table layout with week in the Columns it is automatically sorted Week1 in the most left column and then ascending to the right with Week2, 3, etc.I wou...

New to Adobe Analytics, and I have seen comments and questions about the Column Sum metric. Is the Column Sum function only available if you have advanced calculated metrics? Thank you!