Sometimes it’s good to go back to basics. I’m sure for analysts using Adobe Analytics this blog post might be bit boring, but maybe you should show this to your friendly marketing manager who might not be so famialiar about the basic concepts of Adobe Analytics. I could write a book about these basic features of Adobe Analytics because there are so many possibilities to do different kind of settings for your AA variables and marketing channels etc.
Adobe Analytics is powerful tool, but with superfeatures comes some complexity. Actually, I got the idea to write this post from Adam Greco’s “different flavors of success events” posts. You can read those in here (part1) and in here (part2). Hopefully more to come. Don’t you just love Adam’s posts? Those are always just pure diamonds and useful stuff you can use yourself.
I was thinking to test all those different event allocations too with my blog and make a small post based on the results. But you know me, when I get started with a small testing, I always get so many “ah, oh” moments and want to tell more about that and this too. I did a journey on my site and let’s see what kind of reports we get when looking marketing channels, tracking codes and page reports.
Read the rest of the blog post in here: http://www.anttikoski.fi/basics-of-pages-marketing-channels-and-tracking-codes-in-adobe-analytics/
The Blog post below is from Jeff Allen, Sr. Director of Product Marketing for Adobe Analytics
Below blog post is from Emily Chu, Senior Manager for the customer reference program at Adobe