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Analysis Workspace - The Future is Here
One of the great things about Analysis Workspace is that it begs you to keep driving deeper and deeper into analysis in ways that the traditional Adobe Analytics reports do not. I have heard Ben Gaines talk about this as one of the reasons he loves Workspace so much and he is spot on. Ever since it burst onto the scenes, those who understand Adobe Analytics have realized that it represented the future of the product. The only thing holding it back was the fact that some key types of reports were unavailable, forcing users to continue to use the traditional Adobe Analytics reports.
However, this all changed yesterday. I believe that October 20th will go down in history (at least the history of Adobe Analytics geeks like me) as the day the world changed! On this day, a host of great new Analysis Workspace visualizations were released. These include:
- Fallout Report Visualization
- Flow Visualization (video)
- Histogram Visualization (video)
- Anomaly Detection & Contribution Analysis (video)
While this may not seem like such a big deal, let me tell you why it is a huge deal. I believe that these additions represent the tipping point in which Adobe Analytics end-users give in and decide that Analysis Workspace is their primary reporting interface. While I have seen some of my clients dive head first into Analysis Workspace, I have also seen many of my clients “dip their toe in the water” with Analysis Workspace, but fall back to their comfort zone of traditional reports. It is my contention that this will no longer be possible and that Analysis Workspace will become the default going forward. Of course, this will take some time to learn the new interface, but the advantages are so compelling at this point, that those not making the shift will risk becoming Adobe Analytics dinosaurs.