Last week, I attended my seventeenth Adobe Summit! Like last year, it was all online, but that didn’t stop Adobe from sharing a ton of information about their products. While, as usual, the amount of content was overwhelming, the online format allowed attendees to see sessions on-demand right away instead of past “live” summits where you would have to wait a while to view session recordings. So I did my best to watch as many analytics-related sessions as possible before my eyes and brain hurt! B...

Life is full of risks. So are technology projects. If you ever saw the Ben Stiller movie Along Came Polly (maybe binge-watching movies during the pandemic), you got to meet Rueben Feffer, a man who assesses risk for a living using a risk management software program.In some ways, I can relate to the movie’s risk management character. As some of you know, when I worked at Omniture, one of my roles was helping customers fix broken analytics implementations. As I performed this role, I observed many...

In case anyone is interested, I have written an extensive blog series on how to get the most out of your Adobe Analytics implementation/program. You can check it out here... https://bit.ly/2V70vfi

DB Vista is one of the most under-utilized features of Adobe Analytics because it requires working through Adobe's Engineering Services. I would like to see a version of DB Vista that is available to administrators as a self-service instead. Just as Data Feeds used to require Engineering Services, but now is self-service, so too could DB Vista. I have found that Data Feeds is used much more now that it is more accessible. I think the same would be true for DB Vista.I also think that this would h...

Currently, the Analysis Workspace auto-generated conditional formatting feature doesn't work very well. If you have a large date range with various metrics, it doesn't dynamically change or adjust to changes. Often times you have to use the manual feature to sett upper and lower bounds.I'd like to see this feature work better so you can make changes and have the color schemes change dynamically. If that isn't possible, I'd like to have the ability to set the upper and lower bounds by using a for...

I would like to be able to enter the name of any variable (or segment) in the manage calculated metrics search box and have it return all calculated metrics that contain that variable name or segment name. This way, if you know that a calculated metric uses a specific variable or segment, you can narrow down your choices so you avoid making multiple versions of the same calculated metric.

I would like the ability to create a new analysis workspace summary metric that is a formula (at first just divide, multiply, add or subtract) of two existing summary metrics. This is useful when there is no easy way to create a calculated metric due to different time frame needs, etc.For example, if you have a summary metric for Daily Average of Unique Visitors and you want to divide it by the Weekly Average of Unique Visitors, it can be difficult. But if you had both as summary metrics (based ...

When adding a metric to a report, often times you see hundreds of metrics. It would be nice if there were a way to optionally see only calculated metrics or only success events instead of always seeing them jumbled together.