Adobe Analytics

We are officially open for business for Adobe Analytics Rockstar tip submissions! Join me on stage at Summit while you present your best TWO Adobe Analytics/Customer Journey Analytics/Adobe Product Analytics tips and the audience votes on their favorites for huge prizes!     You have until December ...

Introduction As an Adobe Customer Journey Analytics (CJA) product administrator, you might wonder how much Adobe Experience Platform (AEP) knowledge your role requires. While CJA is built on AEP, becoming an AEP expert isn't necessary to administer CJA effectively. However, understanding key AEP ...

This Experience League thread includes all of the Adobe Analytics & Customer Journey Analytics Express pages + other helpful resources. We will continue to update this page as more content is created. Enjoy!   ResourceDescriptionAnalytics Enablement  adobe.ly/aalinkedin adobe.ly/aaelevate Adobe Ana...

Hello Analytics Users!Quite frequently we receive queries relating to site metrics from different report not matching/ not adding up. This post aims to provide an answer to some of those questions.  Comparing Marketing Channel and site-wide visits/visitorsDefinition of metricsSite-wide visits: The n...

Due to differences in processing mechanisms and platforms, the various types of downloadable and scheduled reports available in Adobe Analytics have different limitations regarding the maximum number of rows it can process in a single request. The following are the limits of each:Word, CSV, Excel, H...

If you do not want a report suite to be available to you and your users any more, you can hide it from view. Hiding a report suite prevents it from being shown in the report suite selector drop-down menu., the Admin Console, or anywhere else that report suites are shown. It makes the report suite's ...

Bot Rules let you remove traffic that is generated by known spiders and bots from your report suite. Removing bot traffic can provide a more accurate measurement of user activity on your website.After bot rules are defined, all incoming traffic is compared against the defined rules. Traffic that mat...

Log files to help you see activity for usage, access, report suites, and Admin changes.Analytics > Admin > LogsAdmin LogThe admin log reports all changes made by administrators in admin tools. The log provides a gateway to user-defined reports from any of the three logs. You can search for events ma...

Internal URL filters identify the referrers that you consider internal to your site. They help traffic sources reports populate data and help filter internal traffic.A referrer, or referring page, is typically the page from which a visitor entered your site. To avoid skewing data, you can filter out...

The Marketing Channels default setting is for the 'Override Last-Touch Channel' boxes to all be unchecked, but as I've learned, this actually causes a major problem with marketing channel conversion attribution. The correct default setting should be for all boxes to be checked. When none of the boxe...