since ‎30-05-2017
‎10-12-2019
ryane_askew
Level 1
Re: 'Override Last-Touch Channel' - default setting causes completely incorrect marketing channel data ryane_askew - Adobe Analytics
Ah, I see now. This may help explain-http://microsite.omniture.com/t2/help/en_US/mchannel/index.html#First_and_Last_Touch"Every success event instance will have exactly one First Touch channel and exactly one Last Touch channel. This means that if you add up a given metric column for any success event, it will always exactly equal the total for the same time period. Non-success event metrics, such as visits and visitors, will not match up 1 to 1, as multiple channels can fire in the same visit."...
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Re: 'Override Last-Touch Channel' - default setting causes completely incorrect marketing channel data ryane_askew - Adobe Analytics
Hey Eric- visits are always counted no matter where it falls on a visitor's path. If your PPC channel manager (such as AdWords) shows 100 visits, Omniture should also show 100 visits. If these visit counts are different, signs point to a problem with your appended tagging or your rules for identifying those channels (such as the s_cid could be falling off in the URL parameters).The concept of credit only pertains to the conversion (orders, revenue), so you will definitely see a discrepancy betwe...
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Re: 'Override Last-Touch Channel' - default setting causes completely incorrect marketing channel data ryane_askew - Adobe Analytics
Hi Eric- thanks for the reply. I've actually read up a lot on marketing channels report before I posted about this issue, and that blog was very helpful in better understanding how this report works based on the configuration.
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Re: 'Override Last-Touch Channel' - default setting causes completely incorrect marketing channel data ryane_askew - Adobe Analytics
Hey Gigazelle- makes sense. My concern is really around the lack of notification about un-checking all the boxes- at the very least, Adobe documentation should be updated to reflect this potential problem.I read through any documentation I could get my hands on, and even reached out to three different representatives from Adobe ClientCare about this issue, and none of these resources could determine the root cause of our channel data problem. The Adobe representatives even assured me leaving the...
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'Override Last-Touch Channel' - default setting causes completely incorrect marketing channel data ryane_askew - Adobe Analytics
The Marketing Channels default setting is for the 'Override Last-Touch Channel' boxes to all be unchecked, but as I've learned, this actually causes a major problem with marketing channel conversion attribution. The correct default setting should be for all boxes to be checked. When none of the boxes are checked, the data does not collect based on touch points- in fact it completely disregards a first click/last click concept, and will attribute conversion credit purely on the ordering of channe...
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