Adobe Analytics

Hello Adobe Customer Journey Analytics Community users, We’re always inspired by the incredible ways you use Adobe Customer Journey Analytics to drive impact. Your experience can help others make confident, informed decisions — and we’d truly value your voice. If you’ve used Customer Journey Analyti...

Hi Analytics Community, We’re excited to share a powerful new addition to Adobe Customer Journey Analytics: the Data Insights Agent, a generative AI assistant designed to supercharge your data analysis experience! What is it? The Data Insights Agent is an AI-powered conversational tool that helps yo...

Join the Adobe Champion Program and become a part of a global community of passionate product experts who are driving thought leadership and innovation!  Adobe Analytics Champion Applications are open through June 10The Adobe Champion Program offers an opportunity for growth, connection, and influen...

Bot Rules let you remove traffic that is generated by known spiders and bots from your report suite. Removing bot traffic can provide a more accurate measurement of user activity on your website.After bot rules are defined, all incoming traffic is compared against the defined rules. Traffic that mat...

Log files to help you see activity for usage, access, report suites, and Admin changes.Analytics > Admin > LogsAdmin LogThe admin log reports all changes made by administrators in admin tools. The log provides a gateway to user-defined reports from any of the three logs. You can search for events ma...

Internal URL filters identify the referrers that you consider internal to your site. They help traffic sources reports populate data and help filter internal traffic.A referrer, or referring page, is typically the page from which a visitor entered your site. To avoid skewing data, you can filter out...

The Marketing Channels default setting is for the 'Override Last-Touch Channel' boxes to all be unchecked, but as I've learned, this actually causes a major problem with marketing channel conversion attribution. The correct default setting should be for all boxes to be checked. When none of the boxe...