Adobe Analytics

Are you passionate about Adobe Analytics and eager to share your expertise with the community? The Adobe Champions Program recognizes our most knowledgeable and passionate practitioners—those who help drive product adoption by:  Sharing technical expertise, best practices, and strategies with the br...

Introduction As an Adobe Customer Journey Analytics (CJA) product administrator, you might wonder how much Adobe Experience Platform (AEP) knowledge your role requires. While CJA is built on AEP, becoming an AEP expert isn't necessary to administer CJA effectively. However, understanding key AEP ...

This Experience League thread includes a list of helpful Adobe Analytics, Customer Journey Analytics, and Adobe Content Analytics resources, across documentation, YouTube, Experience League, custom Express pages, and more. We will continue to update this page as more content is created. Enjoy!   Cus...

The Marketing Channels default setting is for the 'Override Last-Touch Channel' boxes to all be unchecked, but as I've learned, this actually causes a major problem with marketing channel conversion attribution. The correct default setting should be for all boxes to be checked. When none of the boxe...