Adobe Analytics

Introduction As an Adobe Customer Journey Analytics (CJA) product administrator, you might wonder how much Adobe Experience Platform (AEP) knowledge your role requires. While CJA is built on AEP, becoming an AEP expert isn't necessary to administer CJA effectively. However, understanding key AEP ...

This Experience League thread includes all of the Adobe Analytics & Customer Journey Analytics Express pages + other helpful resources. We will continue to update this page as more content is created. Enjoy!   ResourceDescriptionAnalytics Enablement  adobe.ly/aalinkedin adobe.ly/aaelevate Adobe Ana...

We are thrilled to announce the second run of ~ The Adobe Analytics Community Mentorship Program ~ aimed at empowering Community members like you to upgrade your skill level by achieving one of the valuable Adobe Certifications. This program brings our Community's experts – Mentors – together with o...

Watch Now Join Adobe Champion Meghan Powers as she demystifies the implementation process of the Adobe Web SDK. In this insightful webinar, Meghan will guide you through her team’s strategic step-by-step approach, detailing pre-implementation preparations, the implementation phase itself, and post-i...

Is there a way to configure override last touch value in CJA similar to that of adobe analytics ? How does the last touch channel attribution work for below use case? Marketing channel derived field:- if utm source equals “email” then “email”- if referrer contains “facebook/instagram” then “social”-...

Hi champs,I have a general question about the prop's pathing abilities and whether props are actually still necessary in 2024 anymore.So, in the past, I would set a prop over an eVar if I needed pathing and see whatever values had been set in a sequence and eVars did not support it.Today, Analysis W...

Hello Everyone,   Posting here some details about the Adobe Analytics Champions Office Hours (April - EMEA/APAC) session, In case you missed it.  The hosts were: Ioana Maftei, Mark Busani, and Myself. Organized by Mandy George. We spoke about custom events tracking, filtering table by metric values,...

Since google has made updates to chrome in the end of 2023, Activity map is not working. In case anyone is still having issues with the Activity Map, there is a workaround (disabling the storage partitioning flag) feature for time being till Adobe Team fixes the issue.   Steps to disable: Go to 'chr...

Hello Experience Cloud Product users,   Adobe is hosting 2024's first bi-annual roadmap webinar series of experience cloud products from April 16th to May 19th.   Roadmap Webinar for Adobe Analytics & Customer Journey Analytics is on April 30th 11AM EDT (NA/EMEA) and 7PM EDT (NA/ANZ/JAPAC). This liv...

    Join us at Adobe Summit 2024 for the Coffee Break Q&A Live series, a unique opportunity to network with and learn from expert users, the Adobe product team, and Adobe partners in a small group, 30 minute “ask me anything”, conversation-driven format.   Discuss recent product innovations, use ca...

  Thank you all for attending our session!   As promised, here is a copy of the presentation slides along with some bonus materials about using UX principles to present your data. In addition, we've included a DRAFT copy of the U.S. Bank Experimentation Team style guide for reference.  Please feel f...

Across industries, on-site search is integral to the customer journey. Come join us at Summit as we talk about some advanced metrics to take your search analysis to the next level. See us in Session S953 The Skill Exchange: Adobe Analytics Experience Makers Spotlight. Whether you’re able to attend S...