Server-Side Data Collection: Why collect server-side?

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By: @kopeti & @Jacob-DDdev 

In the first of this 2-part series, we will go over some of the reasons to consider using server-side data collection. In the next part, we’ll discuss in more detail some of the options available. 

If any of the following concerns are on your mind, it's a good idea to explore server-side data collection as an alternative strategy. 

Consider when the following may apply 

• Page Performance - If your organization prioritizes delivering an optimal user experience, focusing on improving page load times and JavaScript event handling, while simultaneously undertaking significant marketing efforts to send data to diverse destinations for enhanced user acquisition and tailored content to boost customer engagement. 

• Avoid Browser Restrictions - If you're struggling with evolving browser restrictions, such as third-party cookie limits on Safari, Chrome, and Firefox, and seek persistent visitor identification, opting for first-party data collection is essential. 

• Multi-Domain Support - If your implementation spans multiple domains and devices, and you aim to establish a robust and consistent platform-agnostic setup, careful consideration and planning are required for seamless integration. 

• Privacy - If your organization is committed to meeting stringent privacy requirements and aims to eliminate data leaks and potential man-in-the-middle attacks 

• Site Stability - If your webpage undergoes frequent changes and managing client-side data becomes challenging, considering the inclusion of data collection in regression testing for a prudent approach to ensure stability amidst unrelated feature releases. 

Data Integrity 

Implementing Server-side tagging is the key solution for enhancing data accuracy and reliability. It improves data quality by minimizing interference with website design changes, feature releases, and overcoming technology hurdles like low bandwidth, browser limitations, and script conflicts. This approach reduces the likelihood of errors, preserving the overall data quality. 

Site Performance 

Server-side data collection contributes to a reduced client load, enhancing visitor experience by significantly lowering page load times through streamlined front-end code. Users can enjoy smoother page access, and it also mitigates code conflicts with other third-party pixels using the same JavaScript objects. Additionally, it opens possibilities for utilizing First-Party Device ID (FPID) in conjunction with the Edge Network Server API. 

Security 

Privacy considerations have become increasingly prominent, necessitating measures to safeguard personal sensitive information from processing and collection. Server-side data collection plays a crucial role in protecting data from potential brute force attacks. Not only does server-side collection hide data and vendor integrations from client devices, but the API can be further secured behind authentication methods limiting unintended ingestion. 

In conclusion, server-side data collection offers a powerful alternative for organizations facing challenges in user experience optimization, browser restrictions, multi-domain integration, and stringent privacy requirements. By shifting the data collection process to the server, businesses can enhance data accuracy, boost site performance, and significantly reduce security risks. 

Here’s a quick preview of what’s coming next! In the upcoming posts, I'll delve into advanced solutions and strategies to help you fully leverage server-side data collection and its integration within Adobe's ecosystem. You can look forward to in-depth insights on various APIs, highlighting key benefits, interesting facts, and important considerations. Stay tuned!