Engagement program vs nested Email programs for the same nurture, and how acquisition reporting behaves when a lead changes streams Hi all,I'm designing a nurture that has to serve three audiences from the same set of emails, and I've hit a fork I keep arguing myself around. Posting here because I'd rather hear how people who run these builds actually decide.The scenarioA 12-touch nurture across three audiences (new leads, mid-funnel, current customers), same emails each time, but different timing and cadence per audience. My instinct is one Engagement program with three streams. A colleague's instinct is three Email programs nested under a parent, each with its own smart campaign and cadence handled by wait steps. Both are defensible on paper and I can't find a clean tiebreaker.Where my understanding currently sitsEngagement program: streams give you the cadence, plus pause/unpause and built-in content engagement reporting. Good when the nurture is ongoing and you want people to keep cycling. Nested Email programs: more manual control, better when the sequencing is fixed and finite, or when each step needs its own
