Unifying LINE User IDs with Customer Profiles in Adobe Journey Optimizer using AEP Identity Stitching
As brands expand into conversational channels like LINE, one of the biggest challenges is connecting anonymous messaging identities with known customer profiles. A user may chat on LINE, but your enterprise systems recognize them by email, phone number, or CRM ID.Adobe Experience Platform (AEP) solves this using Identity Stitching — allowing you to merge disparate identifiers into a single Real-Time Customer Profile. When combined with LINE Login, this enables powerful, personalized engagement in Adobe Journey Optimizer (AJO). In this blog, we’ll walk through a real-world technical approach to: Capturing the LINE User ID (Two Standard Approaches) Ingesting the LINE Id into AEP datasets How AEP Identity Stitching Works Activation in Adobe Journey Optimizer Capturing the LINE User ID (Two Standard Approaches) To message a user on LINE, you must obtain their stable LINE User ID. LINE provides two official methods, depending on where the interaction occurs.1) LINE Login — Web or Ext