Adobe Marketo Engage

Could you please tell me how to set up a demographic scoring campaign. I have created a SC that schedules demographic campaigns to be scored weekly with the following criteria Example (The following are separate SCs created)・smart campaign AFilter criteria: x departments Flow: +10 for demographic score, +10 for lead scoresmart campaign BFilter criteria: department y Flow: +20 for demographic score, +20 for lead scoreSmart campaign CFilter condition: department z Flow: +30 for demographic score, +30 for lead score Since we have also set up a separate campaign for behavior score, we have included a setting to add to the lead score as well.However, with the above settings, the same score is added to each lead in the corresponding department each time.We did not use a trigger campaign because we wanted to use a badge campaign that would not overload the system, and we did not need to immediately take into account departmental changes. I thought about using the lead qual

We have a set of 3 Marketo webhooks which have been working fine since September 2024.The webhooks connect to a data service we screen some marketo records against.That data service has now required the installation of an SSL cert (provided by the service) on the server executing the webhooks.Marketo does not install certs on behalf of clients.As a result, we are currently stuck and unable to run the data screenings.Does anyone have a similar situation they have solved for?Any creative solutions, maybe?Possibly adding an integration layer/middleman server to handle the call to the data service? Just spit-balling at this point.Any help is greatly appreciated as we have limited resources and are at a standstill.

When we heard a client’s Marketo forms weren’t showing for users of AdBlock Plus, our first thought was they were embedding forms using the old marketo.com domain, which is blocked by privacy plugins.   But no, that wasn’t it: the forms were on Marketo LPs, not embeds, and they were using a proper LP domain. (Also, for the record, AdBlock Plus doesn’t care about marketo.com. Only Firefox Tracking Protection and equivalent plugins care about that.)   So what’s the deal? Well, here’s what you see in the console in Chrome:   Pretty standard, just means a 3rd-party plugin did the blocking. Looking at the AdBlock-injected console tab shows the deeper reason:   Now that’s interesting. See, the client is a media company, so naturally their B2B product is ad time. Their LP domain is https://ads.examplemedia.com, which fits the business.   Problem: AdBlock Plus, uBlock Origin, and other plugins use the EasyList crowdsourced database to determine what’s an ad. And th

Hi there,I'm Jiwon I'm wondering how to prevent already deleted leads from being re-created with Salesforce sync, as it is with the title.According to the privacy policy, marketo leads are deleted when customer reaches the destruction date. At this time, we do not delete sync leads within Salesforce.Once again, if there is a lead in Salesforce that is synced with a lead that has been deleted from Marketo, the lead remains in Salesforce. The problem is that if the lead records remaining in Salesforce are modified, the lead will be created in Marketo again.Deleted marketo reads are filled with [destruction date] and [destruction reason] fields.I want to prevent these two fields filled marketo leads from being generated again with Salesforce sync. I'd really appreciate it if you could tell me how. Thanks,Jiwon

It's 2025. Marketo is already through exciting upgrades — Dynamic Chat, Interactive Webinars and the upcoming Email Editor 2.0 with GenAI integrated into it. As we get ready let's revisit some classic features. General capability of Marketo   Audience Management: Handle large databases and run campaigns for specific segments. Campaign Building: Create unique funnels, nurture programs, and event-based campaigns. Content Creation: Build landing pages, emails, forms, and personalized experiences at scale. Automation: Set up auto-responses, workflows, and operational programs to save time. Data Flexibility: Easily upload data and connect with other platforms through integrations. Experimentation: Incorporate A/B testing, split sequences in nurture flows, and experiment with intricate workflows. Customization: Design workflows with unique logics to suit your goals 1 LIST UPLOAD Well begun is half done.   This is one of the key methods to acquire audience. The way l

All the great articles about implementing a custom sync rule in one location. Enjoy!First, what is a custom sync rule? A custom sync rule can be used to keep specific records from syncing with Marketo. For example, if you have a lot of records without an email address it is recommended not to have them sync to Marketo.   "Sync with Marketo" mysteries part 1 by Grégoire Michel "Sync with Marketo" mysteries part 2 by Grégoire Michel Greg's articles go in-depth about how the custom sync rule works.   Finally, here are my instructions for creating a custom sync rule in SFDC including step by step instructions.   Step 1 - Create the field for the Sync Rule in SFDC (Lead and Contact Object). Make sure you map the two fields together. Make the fields visible to Marketo. Check in Marketo to see if the field appears. The field in Marketo should be mapped to both the SFDC Lead and Contact Object fields. (Marketo Admin => Field Management)   SFDC Field Example = Sync with M

I have started playing around with the new email editor in Marketo and I love it so far, but was curious about column sizes. I was trying to figure out when using 2:2 columns if you can adjust the size manually. There are options, but I cannot see a way to resize one side, it seems pre-determined. Also when adding any type of padding around an image, it overlaps the other side. 

I'm wanting to set up a Win-Back lead nurture program, targeting closed/lost opportunities. I feel like it makes sense to set it up as a trigger campaign when the opportunity is updated to closed lost, but I'm wondering what the ideal time frame for this would be? Who else has experience setting up a nurture program to target closed/lost opportunities? Thanks!!

Hi, If a champion/challenger test is discarded is it possible to see the email performance using the email insights section?  I know once discarded your not able to see email A OR B performance using the email performance report with the was sent email filter = "name of email", test variant = a so I'm assuming if once discarded you cant see it the email performance report or in email insights either. I'm not able to check email insights myself as im running into some problems with it so any insights would be helpful. TIA 🙂 

CRM Synch Stats Dashboard   I’m happy to share a long-anticipated feature that be made available to our valued customer who use our Native Marketo CRM Synch Connector. It’s a new dashboard that provides key statistics on CRM synch data over a period of time.   Key Features This dashboard provides a host of key data points to Admins as noted below: See hourly synch volumes of all objects over the last hour. Details on the actual count of objects in the backlog with estimated backlog processing time. View the backlog the status and see which objects synch volume is normal or growing. Timestamp as to when the volume was established, and when the next fetch time will be. Ability to manually refresh the data to provide the most up to date view.         The Backlog Trend tab provides a graphical view of the synch volumes over the last 5 days.   Every object that is enabled for CRM Synch can be tracked within this dashboard. Backlog data is updated every

Hello Community,   We have just implemented Neverbounce Email verification tool.   We are looking to automate the process to update records via a webhook so it can be done for example when a record MQL or a record is created an deemed Marketable. . We are not developers so I am hoping we can get it done without any other 3rd party tool and an easy setup in Marketo webhook section. We would be grateful for some help on how to do it. Thank you Axel

Hi,I have a few questions on setting up an onboarding journey with a series of emails with conditional checks and varying wait times between emails in marketo engage.  I can't seem to find anywhere a live chat or area to reach out to Adobe marketo support directly so looking to see if anyone here would be able to help me?

In the May 2021 Adobe Marketo Engage product release, a new feature called Executable Campaigns was released. This feature is similar to the request campaign/campaign is requested feature in that you must have a parent (requestor campaign) and child (requested campaign), however the main difference is in an executable campaign, the requested campaign must finish before the next flow step runs.  This is a huge improvement to the campaign is requested feature because you will now be able to control and wait for certain actions to take place.  Additionally, you’re also able to pass tokens from the parent campaign into the executable campaign. This feature is extremely helpful for scoring programs or updating data based on a triggered action.    In this blog, we'll demonstrate how to leverage request campaign, campaign is requested, and executable campaign for setting up a new lead processing program. Along the way, we'll highlight key benefits, differences, and limitat

Hello, it's been quite a while since I built a nurture program and I would like to get a check on my setup if possible. I am building a simple nurture and I would like to recycle a lot of our old emails since we have years of content that we can re-use. Let's call it the Food and Beverages Nurture Operational campaigns: - Add to stream 1 criteria: If Status is marketable, and industry is Food and beverages, and person is created this year, and SFDC type is not contact, and region is LATAM, add to stream 1. Batch campaign to run nightly. - Remove from program: If status is unsubscribed or email invalid, move them to the unsubscribe stream (there's no content and is just a holding cell) and mark their status as Engagement Program > Unsubscribe. Trigger campaign. Transition rules (keeping it simple):  - Stream x to Stream x: Member of Stream and (filled out form associated with one of the assets in the stream or exhausted all content in

Hi -We're trying to test out a connection integration to our Marketo Sandbox instance and we noticed that while creating the custom object we can only make two fields in Sandbox to be set to dedupe. We need to have 3 to test against the system, but it seems that our Sandbox instance is not allowing us to set a 3rd field as dedupe. Is that a limit within Sandbox or am I missing something?

When adding the State field to a form, it automatically generates state values, including all 50 U.S. states. Is there a way to add a new state or territory to this predefined list? Specifically, we would like to include the Virgin Islands in the available options.Additionally, if this modification is possible, would the change apply retroactively to all existing forms that use the State field?

Hi everyone,I'm looking for guidance on updating the social media icons in my Marketo email assets. Specifically, I want to:Replace the old Twitter logo with the updated one.Add a TikTok logo with a hyperlink to our TikTok profile.Does anyone have experience with this? Are there specific steps or best practices for customizing the HTML in Marketo to make these changes? Any tips on sizing, linking, or avoiding rendering issues across email clients would also be appreciated!Thanks in advance for your help!

I have a series of 6 emails that need to be sent out (one per week) that will go to a very large list, and we will need to have resends to unopened emails. Would the best practice for this to be set up a nurture program or just a basic email program? 

We have a situation, due to duplicates and merging and such, where we have a record in Marketo that is associated with a record in SFDC, but that SFDC record has "deleted in Marketo" as true, meaning that it no longer syncs back to Marketo. As a result, we need to sync those Marketo records with different SFDC records (i.e., its duplicate). Is it possible to somehow run batches to make those changes, or is that something that Marketo can do on the backend if we provide a list?

I am trying to figure out if there's an easy way to get inbox placement tool set up for every send in Marketo without having to make a seed list every time. What is the best way to use this tool?

Looking for anyone who uses Captello and has integrated it with their Marketo instance.  Newbie here, and I do not see any documentation on how to build out the trigger campaign to capture submissions.  Any guidance would be greatly appreciated!!!

I have an email using dynamic content for a banner image.  Of course the dynamic images are based on a segment.  The segment has about 80 values, based on a field that gets populated when users fill in a form on the website.  When we created the email all segment values were tested and the correct images were populating.  We're seeing instances of users receiving the default image, or worse, the wrong image.  When I look at our segmentation I see several segments show zero members, but when I recreate the rules with a smartlist I see many people in the list.  Has anyone experienced anything like this?  Am I missing something basic about the way segments work?  Any help would be greatly appreciated.

Hello! I built email send smart campaigns to then pull into my nurture streams. When I select Program, my programs are not showing as an option in the drop down. I have enured that "Member of Engagement Program" is in the smart campaigns. What else could it be? TIA

Hello Marketo Nation, I need your advises here.We developed an email in marketo. This email is including some "rounded shape" corners CTA.Something like this: As you can imagine, everything worked well for all Email readers except Outlook.To get the rounded corners on the CTA, I used the code founded here: -------<div style="font-family: Helvetica, sans-serif; font-size: 100%; margin: 0px; padding: 5px; text-align: center;"><!--[if mso]><v:roundrect href="mylink.com" style="width:273px;height:40px;v-text-anchor:middle;" arcsize="20%" stroke="f" fillcolor="#25324f" xmlns:v="urn:schemas-microsoft-com:vml" xmlns:w="urn:schemas-microsoft-com:office:word"><w:anchorlock/><v:textbox inset="0,0,0,0"><center><![endif]--> <a href="mylink.com" style="font-family: Helvetica, sans-serif; font-size: 20px; margin: 0; padding: 0 24px; color: #ffffff; margin-top: 0; font-weight: bold; line-height: 40px; letter-spacing: 0.1ch; text-transform: u