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Level 2
April 8, 2025
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Random sample: holdout & segments

  • April 8, 2025
  • 1 reply
  • 402 views

I'm trying to send an email campaign that includes a 10% holdout, and then splits the remaining 90% into two equal segments to receive the A/B versions of an email. What's the best way to do this in the smart campaign?

Should it be set up like this?

 

Step 1: Send Email

  • Choice 1: IF random sample is 10%, then do nothing [my holdout group]
  • Choice 2: IF Random Sample is "45%" then Send Email A
  • Default Choice: Send Email B

or like this?

 

Step 1: Send Email

  • Choice 1: IF random sample is 10%, then do nothing [my holdout group]
  • Choice 2: IF Random Sample is "50%" then Send Email A
  • Default Choice: Send Email B
Best answer by SanfordWhiteman
The first one.

1 reply

SanfordWhiteman
SanfordWhitemanAccepted solution
Level 10
April 8, 2025
The first one.