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Random sample: holdout & segments
I'm trying to send an email campaign that includes a 10% holdout, and then splits the remaining 90% into two equal segments to receive the A/B versions of an email. What's the best way to do this in the smart campaign?
Should it be set up like this?
Step 1: Send Email
- Choice 1: IF random sample is 10%, then do nothing [my holdout group]
- Choice 2: IF Random Sample is "45%" then Send Email A
- Default Choice: Send Email B
or like this?
Step 1: Send Email
- Choice 1: IF random sample is 10%, then do nothing [my holdout group]
- Choice 2: IF Random Sample is "50%" then Send Email A
- Default Choice: Send Email B