Adobe Marketo Engage

  Important Notes: Two Flavors of Express: Users with access to an Enterprise license will see their allotted entitlement inside Marketo. Others need not fret. Quick Actions like resize and crop are still available. Access to Adobe Express requires IMS Migration: To access the new editor, your Marketo Engage instance needs to be migrated to Adobe IMS (Identity Management System). Edit via the New Email Editor and Design Studio Old Editor is still available:  The legacy image editor will still be available for use.  These features went live on Feb 14th, 2025. Feedback Survey form: Open until March 1, 2025.   Hello Nation,   I am extremely excited to announce that you will soon be able to edit your images inside Design Studio using Adobe Express through releases in Marketo Engage and Adobe Journey Optimizer B2B Edition.    The integration provides the following key benefits: Faster turnaround times for quick image changes or the creat

I am attempting to automate an email send for users who have updated their email address.  These email addresses come from a lead list upload, so the "data value change" is not always obvious. The system they are coming from also capitalizes all records, so when they are updated into marketo (when a prior record existed) it shows that there was a data value change even though the actual email did not change. ex: Original: email@email.comChange Data Value from email@email.com to EMAIL@EMAIL.COM Does anyone know how i might be able to manage this? I want to be able to identify when a unique email address was updated into a lead record.  

Our company's industry is aligned to software and currently our communication limits is once per day and 2 per 7 day rolling period. We are considering making changes to our communication limits, but curious as to what other's have as their communication limits and any testing you did to come to the decision of what your comm limits should be. We want to be able to do some testing and research before making a shift randomly.

We are trying to add emoji icon in Subject Line, when we try to  Approve and close displaying  error. We are unable to save the email. Do we have any settings to be enabled for accepting the icon this in Subject Line.

I'm using Marketo on marketing emails.I just want to disable Outlook’s Advanced Typography features on all the mails that I'm sending.I found these scripts on google to overcome this issue.   You can add the “opt-out” code snippet below: <!--[if gte mso 9]><xml> <w:WordDocument> <w:DontUseAdvancedTypographyReadingMail/> </w:WordDocument> </xml><![endif]-->   Alternatively, you could also apply the namespace directly to the element, and just specify if mso since gte mso 9 simply says “greater than or equal to Outlook 2000”, which is a little redundant. In this case, you can simply use this single standalone code block, inserted anywhere in the head of your email’s HTML: <!--[if mso]><xml> <w:WordDocument xmlns:w="urn:schemas-microsoft-com:office:word"> <w:DontUseAdvancedTypographyReadingMail/> </w:WordDocument> </xml><![endif]-->   To work, this also requires

Our latest take on a UTM attribution library manages hidden fields on Marketo forms, raw HTML <form>s, and a couple of other form types.   That means switching between different APIs: if( type === "marketoForms2" ) { // call form.addHiddenFields() } else if( type === "genericHTML" ) { // upsert `<input type="hidden">` and set value } else if( type === "otherLibrary" ) { // use that library’s JS API }   Admittedly, the easy way is to require a type hint, like: updateHiddens( { form: obj, type: "marketoForms2" } );   Or maybe just: updateHiddens( { marketoForms2: obj } );   But those are extra work for the end user, and I was sure the library could figure out on its own, letting you do: updateHiddens( obj );   Adding more requirements to be flexible-slash-professional: must work across Window objects — that is, a Marketo form in a child IFRAME must be detected as well cannot rely on HTML attributes like class="mktoForm" or id="mktoForm_*" bec

I am looking for suggestion if anyone has implemented the associated API call for non-Marketo form. What can be the workaround to fetch the cookie value from the website when user fill-out non-Marketo form so that I can call lead creation API as well as associated API back-to-back. The Munchkin code is already deployed across website pages.

New to MSI so trying to understand the ins and outs.. I know the sync is bidirectional between Marketo and MSI. Do we still need to sync each individual marketo program to an SFDC program to get the membership information to sync over?

Hello Everyone,We’re planning a campaign in which users fill out a form to request a product trial for their customers/prospects. Since a single partner can submit the form multiple times (each time with a different prospect’s details), we need a way to track and separate each submission per partner.Requirements:The form captures prospect details (Name, Company Website, Company Size).A single partner may submit multiple entries for different prospects.We need to track which prospects belong to which partner for reporting.Questions:What’s the best way to track multiple form fills from the same partner? How can we store and report on multiple submissions per partner? What triggers and flows should we use in Marketo to log each submission separately and associate it with the right partner?Would love to hear how others have tackled similar use cases. Any insights or best practices would be greatly appreciated!

Hi everyone,I uploaded an external list into my Marketo instance (one that we've never used before) and found that many of the contacts on said list had emailing suspended due to "hard bounce." How is this possible when they're brand new and I've not yet sent them a single email?

Im setting up a trigger for a smart campaign to listen for new users added from zoom info - these users are deanonymized and added to the " Master list"   My smart campaign trigger is set to listen for new users created -  First question Person created-source type, is this Webservice API or Webservice API- import list when choosing the source type,  Below is a screen shot of my smart list set up - Is the member of list needed here? -as a side note , we are connected to 2 different CRM partitions, they are however split into different workspaces     

Hi - I'd like to implement a flow for event approvals that looks like this:Person registers via a form and sees thank you message that approval is pendingAlert goes to approver with a link to click to approve or declineEmail is then triggered to the person who registered, confirming or declining their attendanceI can't figure out how to trigger the email send to the person who registered. Would a webhook be able to do this?

Hi everyone,I'm setting up fields to capture UTM parameters and sync to SFDC, much like this post. My SFDC admin just created the fields in our SF instance, and created them as text fields with a max of 255 characters which is how our parent company has them set up on their SF. The fields appearing successfully in Marketo as text fields - however, this post from 2014 recommends that these be set up as string instead of text. Which is the correct field type, string or text? Can I change the Marketo field type to string without changing the SFDC field type?

Hello all,  I am trying to follow previous posts regarding this topic, and the code that I am testing isn't working correctly. I am attempting to add this code to the header section on the landing page that the form is contained on: MktoForms2.whenReady(function(mktoForm){ const formEl = mktoForm.getFormElem()[0]; const unsubscribeTrigger = "Unsubscribed", unsubscribableDeps = [ "personalBankingOptIn", "commercialBankingOptIn", "privateBankingOptIn", "homeOptIn", "economicPerspectivesOptIn", "economicUpdateOptIn", "weekinReviewOptIn", "quarterlyInvestmentNewsletterOptIn", "quarterlyWebConferenceOptIn" ]; const dependencies = [ { primaries : unsubscribeTrigger, cascadeSecondaries : unsubscribableDeps .map(function(unsubscribable){ return { field : unsubscribable, negate : true, filte

I have an event that people can register for, but only a number of people can register for each session. Once a session becomes full, I'd like to update the selector... does it make sense to just remove it? My concern with deleting it was there would be a jump from session 5 to session 7, for example. Or, am I able to keep it but make it not selectable?For now, I changed the wording... but technically people can still select it and submit.And, what is best practice? I am sure this has been done before!Thanks!

Welcome back for the first Community Lens newsletter of 2025! Check out our exciting updates below and let us know what you think. Key Takeaways [Product Preview] GenAI for your Webinars: Webinars are experiential programs that are great for distilling complex topics into a single event. However, not everyone has the time or bandwidth to consume hours of video content. The new GenAI feature for Interactive Webinars can now summarize your webinar content into bite-sized recaps, with little to no overhead! Read @asanandia's piece on how this is possible in his blog, and for a limited time, you can sign up for a product demo to see it in action. [Product Blog] More Updates for the New Email Editor: The Email Editor went live on Feb 5th! Check out some of the new features that were included as part of the official go-live, including content locking, parameterized fragments, and an integration with AEM Assets! Our PM @Sreekanth_Reddy is also reviewing and collecting blog feedback

Hi everyone,I'd like to hear what others are doing to find Most/Medium/Least Active and Inactive leads in their database.The goal is to develop a tiered list for both active and inactive leads so we know how to prioritize our communication with them as we work on deliverability.This is what I was thinking for the smart lists for Active Leads:Level 1 Active(the most engaged) - was delivered any email in past 30 days at least 3 times, opened any email in past 30 days, clicked link in any email in past 30 daysLevel 2 Active(2nd most engaged) - was delivered any email in past 60 days at least 6 times, opened any email in past 60 days, clicked link in any email in past 60 daysLevel 3 Active(3rd most engaged) - was delivered any email in past 90 days at least 9 times, opened any email in past 90 days, clicked link in any email in past 90 days...and so on for 6 month and 1 yrSome questions:Is Marketo smart enough to know that "click link in email" should exclude clicking the Unsubscribe link

HelloWe want to collect our customers preferences about locations they would like us to update them on (eg if there is a service outage).This is a B2B example where a company may have many employees, so there may be multiple locations they need to be kept informed about.Are there any third-party tools that help with collecting location?I am thinking search autocomplete, where the person filling in the form starts typing the location and a small list that start with the same letters appears.I have seen it used on websites for when customers are searching for something eg holidays.Has anyone done this for forms? What tool did you use?Thanks

We are loading more than 100 records per lead in CO since it is a business requirement. Marketo application have a limitation, It only allows to access 100 records on UI and in velocity script. Therefore, we want to load data in specific order so top 100 records as per their order amount can be accessible in velocity script and also displayed on UI.We are retrieving data in descending order from database and then load it in Marketo.We have custom field "Sequence" as a dedupe field and it get incremented for every record.This is how we load records in Marketo via api.Sequence    Order Amount          1                    1302                    1203                    1104                    100....120          &nbsp

I have a scenario, where I tried to segregate people into 3 different static lists based on below criteria: Add to list: Choice 1:If 'preferred Language Segment' is 'Bahasa'-Then add to 'Test List 1' Choice 2:If 'Random Sample' is '50'Then add to 'Split list 1' Default choice :Add to 'Split list 2'Total audience count is 51488.Total people with Bahasa Preferred language segment from above audience is 27039. We expected rest people (24,449) would be equally split (12,224 &12,225) between remaining two lists (Split list 1 & 2), but as you can see below,  the vast majority of people were added to 'Split list 1'.Split list 1 - 21922Split list 2 - 2527 Can you please someone help me understand why choice 2 and default conditions weren't split equally? If we use Random sample as choice 2, will it consider only remaining people from choice 1 or entire audience who qualified?Test List 1 - 27039Split list 1 - 21922Split list 2 - 2527

We run event registration landing pages on Marketo and we were wondering if there's a plugin or embedding code (recommendation) that we can use to display "Upcoming Events" as a gallery on the Wordpress page.When clicking on the event tile on the gallery, it should open the Marketo page. Currently we are creating a Wordpress post (type=events) and load a curated posts gallery. Then the event post has another click to the Marketo LP.If there's a way to build such a gallery without adding that middle touch it would be better for user experience.Any idea?

I am excited to learn more about the new feature for Disable Campaigns on Archive. Our instance has changed hands at least two times with new leaders and has been operational since 2020. I would be interested to hear how others in the community are using applying the new feature? 

Hitting that big "launch" button can be a scary thing to do. I've sent a lot of email campaigns in my time, but I still get a bit of that big-red-button-anxiety bit each time. What if I've misspelt something horrendously? What if the links break? What if the world explodes?     Well, the good news for starters: no mistake you make in an email will cause the world to explode. So don't put that on your head. Most mistakes are also mistakes you can recover from - there's plenty of great examples out there of companies bouncing back from mistakes in ways that are actually quite endearing.   BUT. Ideally you don't want to have to bounce back - you want to avoid making those mistakes in the first place. How do you do that? Pre-launch checklists. But the trick is that a lot of the time you don’t know what to check for until you've made a mistake with that thing (ugh). So - rather than learning from only your mistakes, it's helpful when you can learn from everyone else's, too.

Hi all!We're planning on sending an email from Marketo to known users linking to a Typeform survey. Typeform says it's able to capture things like email address using hidden fields (so survey takers won't have to type theirs in). Here's the structure Typeform has for including emails in a hidden field:  They've got specific instructions for Hubspot, Mailchimp, and others, but nothing for Marketo. What should we include here in place of the [xxxxx] to ensure known Marketo emails are captured? (We don't have an integration or anything, but I feel like this should be doable?)  Appreciate the help - thanks!