Still dreaming of a truly connected Adobe ecosystem — AEM Assets x Marketo (again)
Marketo Engage and AEM Assets (Adobe’s own DAM) do not natively integrate.
Not gracefully. Not meaningfully. Not in any way that reflects a “unified ecosystem.”
And this isn’t a hot take—it’s an old one. This gap has been flagged by marketing ops folks for years. We’ve been asking. We’ve been waiting. We’ve been duct taping together workarounds while Adobe keeps marketing some dreamy vision of connected content and campaigns.
Let me break it down:
- I can’t browse AEM Assets from inside Marketo.
- I can’t sync the latest version of an asset into my email or landing page automatically.
- I can’t apply consistent tagging or usage governance across both systems.
- I can, however, manually download an asset from AEM, upload it to Marketo, forget which version I used, and silently scream into the void.
Meanwhile, Adobe owns both platforms. So what’s the hold-up?
Meanwhile, teams rely on manual downloads and uploads, which increases the risk of versioning issues and makes it harder to enforce consistent governance.
This slows down campaign execution and undermines the promise of an integrated content and marketing experience.
As someone who works closely with both platforms, I’m raising this again in hopes of renewed visibility and momentum. AEM Assets is positioned as a central content hub. Marketo is our go-to for delivering customer experiences. Bridging these two should be a foundational part of the Adobe stack.
Looking forward to hearing from others—how are you approaching this today? And Adobe, is there any update or progress on the roadmap we can look forward to?
Adobe, if you’re listening—marketers are watching