We would like to add UTM parameters to our landing page URLs as we would like to track where users have come across our link, such as a trade organization, or an email thread outside of our campaign. When I've tried this before, I've clearly missed some steps to make sure it's set up correctly. Can you point me to any documentation or explain the proper steps? AND also how to then pull the results?
Good place to start as far as UTM param values is here.
As you probably know, Marketo won’t add UTM params automatically. For Market0 sends, are you using an email-level ${mktoVariable} to store a full set of UTM params? Multiple ${mktoVariables}? Or folder/program-level {{my.tokens}}? All of those are possibilities, there’s not just one way.
Whatever you do for Marketo, non-Marketo sends and other links in the wild need the same outcome: the standard utm_* params are attached to the link. But since you haven’t mentioned the steps you followed, can’t say what you missed.
If by “results” you mean attributing form conversions via UTM params, you use Hidden type form fields with Autofill. Again though, it’s not clear what you’re expecting nor what you tried!
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