Adobe Summit - Non-Marketing Users of Workfront

[ScottMo1]

Any Workfront users that use Workfront for something other than Marketing Campaigns?   Looking to connect with other Workfront Users that use Workfront for more than marketing.   We are a manufacturing company that uses Workfront as our Operational System of Record.   I would like to connect during Summit if possible.   We will have 3 sys admins from our company attending this year.

Looking forward to Networking at Summit!!!

[Mary_Schelich]

I would like to connect. I also work for a manufacturing company and we don't use Workfront for marketing campaigns. Would like to learn more about how you use Workfront as the Operational System of Record. 

[KristenS_WF]

I couldn't attend in person, but I'm listening to a couple of the online sessions.  And of course, the session on the future of Workfront focuses on "the entire marketing lifecycle."

Sigh... we produce content objects, not marketing campaigns.  I wish Adobe would stop treating non-marketing folks as after-thoughts.

[jon_chen]

Hello @ScottMo1 @KristenS_WF,

Just a heads up that there are several on-demand Workfront Summit sessions that are now available! You can view them in this consolidated thread: https://experienceleaguecommunities.adobe.com/t5/workfront-blogs/adobe-summit-2025-recap-workfront-o...