Level 4

Adobe Summit - Non-Marketing Users of Workfront

Forum|Forum|11 months ago
February 21, 2025
2 replies
624 views

Any Workfront users that use Workfront for something other than Marketing Campaigns? Looking to connect with other Workfront Users that use Workfront for more than marketing. We are a manufacturing company that uses Workfront as our Operational System of Record. I would like to connect during Summit if possible. We will have 3 sys admins from our company attending this year.

Looking forward to Networking at Summit!!!

M

Mary_Schelich

Level 2

I would like to connect. I also work for a manufacturing company and we don't use Workfront for marketing campaigns. Would like to learn more about how you use Workfront as the Operational System of Record.

KristenS_WF

Level 6

I couldn't attend in person, but I'm listening to a couple of the online sessions. And of course, the session on the future of Workfront focuses on "the entire marketing lifecycle."

Sigh... we produce content objects, not marketing campaigns. I wish Adobe would stop treating non-marketing folks as after-thoughts.