Dear Marketeers, please do experiment. With the right tooling (e.g. Adobe Target), process (e.g. SCRUM) and planning tool (e.g. JIRA), you can start your endeavour in the experimentation world.

This short article will provide a brief introduction to Adobe’s new On Device Decisioning capabilities. There is some very useful documentation available here that explains when to use On-device vs existing Edge decisioning, so my main focus will be providing some answers to questions that have come...

The last article reviewed the (recently deprecated) VEC extension, with a view to getting your optimisation and personalisation activities up and running very quickly with. As with any optimisation programme, starting with simple tests that attack low hanging fruit is a great way to quickly prove th...

We are happy to announce the release of our first major version of the Adobe Target Node.js SDK. With this release, we are excited to help you focus on business logic rather than waste time understanding the technicalities of integrating with our APIs. Our Node.js SDK is not merely an API wrapper, b...

TELUS brought a team of technically savvy people together to unlock new personalization capabilities and scale the practice across an organization in an automated fashion. Resulting in hundreds of hours saved in running a/b tests, increasing user experience and performance.

At Telus Digital we turn to machine learning models to help us recommend products, predict user’s behaviour and identify opportunities to personalize the experience for our users. Like most companies, we are investing heavily in machine learning and artificial intelligence to help us drive business ...

Use the new Experience Fragments feature to reuse a complete set of content for targeted experiences across channels.

Adobe Target is a personalization solution that makes it easy to identify and deliver your best content. Adobe Target helps you create a targeted experience specific to each customer.

Google will begin to impose new cookie policies by default for users beginning with Chrome 80, which is slated to be released in early 2020. This blog explains all you need to know about the new SameSite cookie policies, how Adobe Target supports them, and how you can use Target to comply with Googl...