Privacy and security on the web is a big deal to many consumers. They want to know that when they visit a brand’s website or mobile site that their data is used responsibly and protected. While that’s most often the case, there are other ways to protect consumers that don’t rely on faith in the good...
Learn how Adobe delivered a successful proof of concept and technical specification for a major American bank, allowing them to use AAM segments in Adobe Target for their mobile app.
We have all had the unpleasant experience of receiving an email, SMS, or push notification from one or our favorite brands, promising exciting content to find an unrelated experience when landing on their website. Siloed teams and/or a fragmented MarTech are often the origins of inconsistent experie...
If you’ve been reading our previous blog posts around how to prepare for the new Adobe Experience Platform Web SDK and the general benefits of the library, you probably have more questions around how this new library will impact each of Adobe’s SaaS products.
This is the third and last part of our series that covers Adobe Target NodeJS SDK with On-Device Decisioning capabilities and how to run it in a serverless/edge compute environment. In this part, we will be covering Cloudflare Workers.
This is the second part of our series that covers Adobe Target NodeJS SDK with On-Device Decisioning capabilities and how to run it in a serverless/edge compute environment. In this second part, we will be covering AWS Lambda and specifically AWS Lambda@Edge.
Adobe Target always provided best-in-class experimentation and personalization. Our edge network is geographically distributed and we have points of presence in different parts of the world. This allows us to be closer to our customers' users, but sometimes this is not enough, since fundamentally Ta...
AEM integrated with Adobe Target makes life easier for content creators and marketers. They both work in the tool of their choice and the integration allows them to focus on what they do best independently.
Managing personalization for a multi-lingual brand is, however, still a big challenge. Wouldn...