Hi Akanksha,See an example of  'Weigh first even more', attribute below. Here the value is attributed to all events in series but gives the most weight to the first event. Add the positions of each click event such as 1 for first click, 2 for second click and so on (Event 1 = position 1, Event 2 = P...

Hi Akanksha,Tag and Tracking URls are two different things. To generate the AMO conversion tag, you need to visit the 'Conversion tag' tab under 'Tools & settings' where after submitting the required info. on the screen, you can generate the tag to be inserted on the pages required. For tracking URL...

By Nidhi Kapoor, AMO- Senior Consultant, AdobeEdit: This post has been published as a Knowledge Base Article for Adobe Media Optimizer and can be viewed here Bid & Average Position Constraints - Substantial Support in Competitor Strategy. In a day to day marketer’s life word ‘competitor’ plays an im...

Hi Ishitaa,Click on the portfolio settings and select the dates on the calendar from cost model and revenue model sections of campaign that you want to exclude and save to apply changes. If you click one time on the date/date range, the date will be selected with green color and excluded locally mea...

Hi Dhanya,Following are the list of exchanges, however, there are many sites in it which is hard to list. Regarding third-party ad servers info., will get back to you.AdXAppNexusMicrosoft Ad ExchangeRubiconOpenXPubmaticCasaleRegardsNidhi

Hi Ishitaa,There are various options that can you explore in your portfolio , to name some are 'daily spend strategy where you can set daily targets for your portfolio; or 'monthly' 'ROI', 'day of the week', day of the month' CPT depending upon your objective and industry.RegardsNidhi

Hi Akanksha,On Portfolio view, click on the current date range on top right of the table, you can select the date range from the options in the list or specify the range be selecting the custom date range option, dates should be entered in the following format 'MM/DD/YYYY', also to compare the data ...

Hi Akanksha,There is a report called 'Transaction Report' in 'Advanced Report' section of 'Insights and Reports' that can help provide all transactions details attributing to right level including site links. It also provides detail about transaction time, client transaction ID , info on first event...

Hi DhanyaIt doesn't seems to be a system related issue. I guess you may try below options and see if that helps?Please ensure both your computer and browser use the required language settings.If exporting files in XLS format, please view them in excel only.May need to install some support files/chec...

Hi Ishitaa,You may try out some following practices to see which is working in right direction for you:Ensure right objective is set in your portfolioBudget strategy should be in line with business. For e.g. if you see less demand on weekends then you can explore 'Day of week' strategy option. You c...