Hi,Please see response to your queries below:1. Advertiser should have its Google AdWords Account to link with Ad Cloud Search (AMO) to start working. Either an existing Google AdWords account or a newly created one can be linked to Ad Cloud Search Platform.2. Ad Cloud Search (AMO) has a separate bi...

Hi,Click Through (CTR- Click Through Rate) metrics has an immediate response of clicks and can be calculated as :(Clicks/Impressions) *100Whereas View Through (VTR – View Through Rate) metrics is not an immediate response. It’s an additional value metrics for display campaigns and a behavior that ca...

The Blog Post below is from Nidhi Kapoor, Senior Consultant for Adobe Media Optimizer at Adobe*****************************************************************************************************************************Bulk Edit Feature to Support Manual Bidding ‘’Manual Bidding” is the most common ...

Hi Akanksha,After clicks and revenue models are run, AMO compute right bids for keywords, these bids are pushed to search engine at midnight 12am. A second round of revised bids may be pushed at noon to accommodate any budget changes 12pm.With new intraday bidding, AMO retrieves, data for google cli...

Hi Suzanne,There is an 'Alerts View' section in 'Insights and reports' tab which provides certain alerts info. including budget related to your account and campaign. Visit the tab and see if that resolves your query.RegardsNidhi

Hi Sushant,Following formats you can use: CSV, TSV, TXT, ZIP and the file size can be upto 2.5GBRegardsNidhi

Hi Ishitaa,There is no set rule/figure for model accuracy, however, as long as it stays in plus minus 10%-15% window, it should be ok depending upon the industry and business nature as there are always some external factors that are not in control. If it under or over performs then you may investiga...

Hi Ishitaa,You can always go back to the paused ads and re-enable them if required. That way ads will not be building up the new quality score as they will have the saved history around them.However, if your account has reached the ad limit advised by Google then deleting the promotional ads will he...

Hi Sushant,Visit ' Adwords conversion tags' tab under 'Tools and Settings' . Select the already created (In google) conversion name/conversion category by selecting the check box and click on 'Get Tag' link. If you dont see the conversion tag/name/category listed in AMO, you can add it by clicking a...