nidhik

Re: Noob alert! :) Adwords question here :) - Adobe Advertising Cloud 05-09-2018

Hi,Please see response to your queries below:1. Advertiser should have its Google AdWords Account to link with Ad Cloud Search (AMO) to start working. Either an existing Google AdWords account or a newly created one can be linked to Ad Cloud Search Platform.2. Ad Cloud Search (AMO) has a separate billing than Google AdWords and doesn't look after Google's billing. Usually Google Auto deduct the payment from the payment details mentioned in the account.Hope this helps.ThanksRegardsNidhi

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Re: What is view-through and click-through? - Adobe Advertising Cloud 15-05-2018

Hi,Click Through (CTR- Click Through Rate) metrics has an immediate response of clicks and can be calculated as :(Clicks/Impressions) *100Whereas View Through (VTR – View Through Rate) metrics is not an immediate response. It’s an additional value metrics for display campaigns and a behavior that can be expressed as site visits, events, conversions and can come through a direct type-in after seeing the ad or the click based on another marketing channel.Calculated as (View through/Impressions) *1...

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The GDPR: A Quick Abstract and Its Impact on Ad Tech & EU Ad Revenue - Adobe Advertising Cloud 15-05-2018

The EU General Data Protection Regulation (GDPR) is a law intend to enhance data protection for all individuals within the European Union (EU). It is the journey that started since April 27, 2016 when the European Union’s General Data Protection Regulation (GDPR) was adopted. Its enforcement will come into effect on 25 May 2018.As online advertising and marketing companies collect vast amounts of user data every day, the GDPR may have a substantial impact on their business operations and activit...

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Re: Blog and Article Sharing Corner - Adobe Advertising Cloud 11-09-2016

The Blog Post below is from Nidhi Kapoor, Senior Consultant for Adobe Media Optimizer at Adobe*****************************************************************************************************************************Bulk Edit Feature to Support Manual Bidding ‘’Manual Bidding” is the most common and important step seen in case of newly created campaigns. This method let the advertiser set the manual CPC for keywords as per its targets and enhance their exposure.AMO has its competitive bidding...

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Re: Automate Bid Changes - Adobe Advertising Cloud 02-09-2016

Hi Suzanne,Can you please advise what type of automation rule/at what level you would like to set up?RegardsNidhi

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Re: When are bids changed? - Adobe Advertising Cloud 02-09-2016

Hi Akanksha,After clicks and revenue models are run, AMO compute right bids for keywords, these bids are pushed to search engine at midnight 12am. A second round of revised bids may be pushed at noon to accommodate any budget changes 12pm.With new intraday bidding, AMO retrieves, data for google clicks and cost at two extra times per day (08:00 and 16:00) update cost and revenue models based on trends and then set bids.RegardsNidhi

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Re: Media Optimizer Alerts - Adobe Advertising Cloud 01-09-2016

Hi Suzanne,There is an 'Alerts View' section in 'Insights and reports' tab which provides certain alerts info. including budget related to your account and campaign. Visit the tab and see if that resolves your query.RegardsNidhi

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Re: Bulksheet Requirements - Adobe Advertising Cloud 01-09-2016

Hi Sushant,Following formats you can use: CSV, TSV, TXT, ZIP and the file size can be upto 2.5GBRegardsNidhi

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Re: Model Inaccuracy - Adobe Advertising Cloud 01-09-2016

Hi Ishitaa,There is no set rule/figure for model accuracy, however, as long as it stays in plus minus 10%-15% window, it should be ok depending upon the industry and business nature as there are always some external factors that are not in control. If it under or over performs then you may investigate it further by clicking on the model accuracy link and see how your actual performance is vs the predicted and take necessary actions accordingly.Hope this helps.RegardsNidhi

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Re: Deleting Ads - Adobe Advertising Cloud 31-08-2016

Hi Ishitaa,You can always go back to the paused ads and re-enable them if required. That way ads will not be building up the new quality score as they will have the saved history around them.However, if your account has reached the ad limit advised by Google then deleting the promotional ads will help as you may need to edit the promotion/discount/price/offer as per the period which will anyways edit the quality score.Hope this helps.RegardsNidhi

1.7K

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