Hi,Please see response to your queries below:1. Advertiser should have
its Google AdWords Account to link with Ad Cloud Search (AMO) to start
working. Either an existing Google AdWords account or a newly created
one can be linked to Ad Cloud Search Platform.2. Ad Cloud Search (AMO)
has a separate billing than Google AdWords and doesn't look after
Google's billing. Usually Google Auto deduct the payment from the
payment details mentioned in the account.Hope this
helps.ThanksRegardsNidhi
Hi,Click Through (CTR- Click Through Rate) metrics has an immediate
response of clicks and can be calculated as :(Clicks/Impressions)
*100Whereas View Through (VTR – View Through Rate) metrics is not an
immediate response. It’s an additional value metrics for display
campaigns and a behavior that can be expressed as site visits, events,
conversions and can come through a direct type-in after seeing the ad or
the click based on another marketing channel.Calculated as (View
through/Impressions) *1...
The EU General Data Protection Regulation (GDPR) is a law intend to
enhance data protection for all individuals within the European Union
(EU). It is the journey that started since April 27, 2016 when the
European Union’s General Data Protection Regulation (GDPR) was adopted.
Its enforcement will come into effect on 25 May 2018.As online
advertising and marketing companies collect vast amounts of user data
every day, the GDPR may have a substantial impact on their business
operations and activit...
The Blog Post below is from Nidhi Kapoor, Senior Consultant for Adobe
Media Optimizer at
Adobe*****************************************************************************************************************************Bulk
Edit Feature to Support Manual Bidding ‘’Manual Bidding” is the most
common and important step seen in case of newly created campaigns. This
method let the advertiser set the manual CPC for keywords as per its
targets and enhance their exposure.AMO has its competitive bidding...
Hi Akanksha,After clicks and revenue models are run, AMO compute right
bids for keywords, these bids are pushed to search engine at midnight
12am. A second round of revised bids may be pushed at noon to
accommodate any budget changes 12pm.With new intraday bidding, AMO
retrieves, data for google clicks and cost at two extra times per day
(08:00 and 16:00) update cost and revenue models based on trends and
then set bids.RegardsNidhi
Hi Suzanne,There is an 'Alerts View' section in 'Insights and reports'
tab which provides certain alerts info. including budget related to your
account and campaign. Visit the tab and see if that resolves your
query.RegardsNidhi
Hi Ishitaa,There is no set rule/figure for model accuracy, however, as
long as it stays in plus minus 10%-15% window, it should be ok depending
upon the industry and business nature as there are always some external
factors that are not in control. If it under or over performs then you
may investigate it further by clicking on the model accuracy link and
see how your actual performance is vs the predicted and take necessary
actions accordingly.Hope this helps.RegardsNidhi
Hi Ishitaa,You can always go back to the paused ads and re-enable them
if required. That way ads will not be building up the new quality score
as they will have the saved history around them.However, if your account
has reached the ad limit advised by Google then deleting the promotional
ads will help as you may need to edit the promotion/discount/price/offer
as per the period which will anyways edit the quality score.Hope this
helps.RegardsNidhi
Hi Sushant,Visit ' Adwords conversion tags' tab under 'Tools and
Settings' . Select the already created (In google) conversion
name/conversion category by selecting the check box and click on 'Get
Tag' link. If you dont see the conversion tag/name/category listed in
AMO, you can add it by clicking and following the steps of 'Add
Conversion Tracker'.Hope this helps.RegardsNidhi
Hi Akanksha,See an example of 'Weigh first even more', attribute below.
Here the value is attributed to all events in series but gives the most
weight to the first event. Add the positions of each click event such as
1 for first click, 2 for second click and so on (Event 1 = position 1,
Event 2 = Position 2 etc 1+2+3 =6) . Divide the conversion value by the
number of click positions (e.g. 120/6=20 USD). Attribute the value
depending upon what type of ‘more event’ it is. Such as here 'weight
firs...
Hi Akanksha,Tag and Tracking URls are two different things. To generate
the AMO conversion tag, you need to visit the 'Conversion tag' tab under
'Tools & settings' where after submitting the required info. on the
screen, you can generate the tag to be inserted on the pages required.
For tracking URLs, please visit the tracking URLs tab under 'Tools &
settings' where after selecting the account name , insert your keywords
and URls in the box and generate the 'Tracking URL's. However, with
changes...
By Nidhi Kapoor, AMO- Senior Consultant, AdobeEdit: This post has been
published as a Knowledge Base Article for Adobe Media Optimizer and can
be viewed here Bid & Average Position Constraints - Substantial Support
in Competitor Strategy. In a day to day marketer’s life word
‘competitor’ plays an important role. Some part of success for a
marketer lies if he/she can steer their marketing efforts through the
turbulent marketing environment by doing it better than competitors. As
we all know there...
Hi Ishitaa,Click on the portfolio settings and select the dates on the
calendar from cost model and revenue model sections of campaign that you
want to exclude and save to apply changes. If you click one time on the
date/date range, the date will be selected with green color and excluded
locally means from just that portfolio, if you click twice on that
date/date range the date will be selected with blue color and will be
excluded globally means from all portfolio in your account.Hope it
helps.R...
Hi Dhanya,Following are the list of exchanges, however, there are many
sites in it which is hard to list. Regarding third-party ad servers
info., will get back to you.AdXAppNexusMicrosoft Ad
ExchangeRubiconOpenXPubmaticCasaleRegardsNidhi
Hi Ishitaa,There are various options that can you explore in your
portfolio , to name some are 'daily spend strategy where you can set
daily targets for your portfolio; or 'monthly' 'ROI', 'day of the week',
day of the month' CPT depending upon your objective and
industry.RegardsNidhi
Hi Akanksha,On Portfolio view, click on the current date range on top
right of the table, you can select the date range from the options in
the list or specify the range be selecting the custom date range option,
dates should be entered in the following format 'MM/DD/YYYY', also to
compare the data with other date range , you can select a check box next
to 'compare with' and click apply. Hope this helps.RegardsNidhi
Hi Akanksha,There is a report called 'Transaction Report' in 'Advanced
Report' section of 'Insights and Reports' that can help provide all
transactions details attributing to right level including site links. It
also provides detail about transaction time, client transaction ID ,
info on first event and last event etc so chances of duplicity are
minuscule.RegardsNidhi
Hi DhanyaIt doesn't seems to be a system related issue. I guess you may
try below options and see if that helps?Please ensure both your computer
and browser use the required language settings.If exporting files in XLS
format, please view them in excel only.May need to install some support
files/check memory in order to read special characters in on-screen
reports using IE and Windows.Hope this helps.RegardsNidhi
Hi Ishitaa,You may try out some following practices to see which is
working in right direction for you:Ensure right objective is set in your
portfolioBudget strategy should be in line with business. For e.g. if
you see less demand on weekends then you can explore 'Day of week'
strategy option. You can also explore 'ROI' as the budget
strategy.Monitor your model accuracy frequently and take actions
accordingly. For e.g. if it is higher than required then you can find
out the keywords spending mor...
Hi Ishitaa,If you have enabled 'Pixel Tracking' in AMO then it will
track conversions data for you and attribute to all levels including ads
as it has got important parameters in its template. AMO also provides
feed based tracking where advertiser can send click and conversion data
to AMO via a text file.Hope this helps.RegardsNidhi
Hi Dhanya,There are various options available in 'Reports' link of the
'Insights and Reports' tab where you can explore various reports from
'Basic reports', 'Advanced Reports', 'Custom and Assist Report's options
to understand the overall performance of your campaign or portfolio.
Moreover, there is an 'advertising and insights' link as well under
'Insights and Reports' tab where you may find some more performance
reports.Hope this helps.RegardsNidhi
Hi Suzanne,From 'Insight and reports' tab, you can run a 'Campaign
report' under 'Basic reports' section with required metrics and date
range. This should help you understand your campaigns performance.Hope
this helps.RegardsNidhi
Hi Parth,Yes this is one of AMO's substantial feature. You ca set up a
template under reports section at the level the data is required and
then in spreadsheet feed section, a new feed can be created where the
created template can be assigned and days can be advised with which you
would like the data to be back filled in. Moreover, you can schedule the
time and the email address in which you would like to receive it. Hope
this helps.RegardsNidhi
Hi Akanksha,Yes AMO has the pixel based conversion tracking with
required parameters such as keyword, campaign, ad group creative, match
type, network, device etc which not only registers the conversions but
also attributes them to all parameters including creatives. Once an
account is linked with AMO, a pixel tracking template can be generated
specific to an account and be placed under the 'Tracking Method' section
with required settings. The assigned account manager should help you
with that a...
Hi Parth,Yes some level of customized access options are available,
however, the best way to get it understand and customized as per your
need is by contacting your assigned account manager as it will require
an access and admin rights to select the role for different
members.RegardsNidhi
Hi Ishitaa,I assume your question is in relation to AMO? Actually budget
in AMO is managed at Portfolio level. As per the Portfolio's objective,
market demand, campaign performance, historical click and conversion
data, AMO's technology bid for keywords in a campaign to enhance the
conversions and utilize budget accordingly. Therefore, you might see
some variation of spend between campaigns but in limit set at Portfolio
level.Hope this helps?RegardsNidhi
Hi Parth,Can you please elaborate your question - what do you mean by
'differently'? wondering if it is to do with providing different access
levels to the same account Or assigning different accounts?RegardsNidhi
