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Re: Noob alert! :) Adwords question here :)
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nidhik
- Adobe Advertising Cloud
Hi,Please see response to your queries below:1. Advertiser should have its Google AdWords Account to link with Ad Cloud Search (AMO) to start working. Either an existing Google AdWords account or a newly created one can be linked to Ad Cloud Search Platform.2. Ad Cloud Search (AMO) has a separate billing than Google AdWords and doesn't look after Google's billing. Usually Google Auto deduct the payment from the payment details mentioned in the account.Hope this helps.ThanksRegardsNidhi

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Re: What is view-through and click-through?
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nidhik
- Adobe Advertising Cloud
Hi,Click Through (CTR- Click Through Rate) metrics has an immediate response of clicks and can be calculated as :(Clicks/Impressions) *100Whereas View Through (VTR – View Through Rate) metrics is not an immediate response. It’s an additional value metrics for display campaigns and a behavior that can be expressed as site visits, events, conversions and can come through a direct type-in after seeing the ad or the click based on another marketing channel.Calculated as (View through/Impressions) *1...

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The GDPR: A Quick Abstract and Its Impact on Ad Tech & EU Ad Revenue
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nidhik
- Adobe Advertising Cloud
The EU General Data Protection Regulation (GDPR) is a law intend to enhance data protection for all individuals within the European Union (EU). It is the journey that started since April 27, 2016 when the European Union’s General Data Protection Regulation (GDPR) was adopted. Its enforcement will come into effect on 25 May 2018.As online advertising and marketing companies collect vast amounts of user data every day, the GDPR may have a substantial impact on their business operations and activit...

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Re: Blog and Article Sharing Corner
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nidhik
- Adobe Advertising Cloud
The Blog Post below is from Nidhi Kapoor, Senior Consultant for Adobe Media Optimizer at Adobe*****************************************************************************************************************************Bulk Edit Feature to Support Manual Bidding ‘’Manual Bidding” is the most common and important step seen in case of newly created campaigns. This method let the advertiser set the manual CPC for keywords as per its targets and enhance their exposure.AMO has its competitive bidding...

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Re: Automate Bid Changes
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nidhik
- Adobe Advertising Cloud
Hi Suzanne,Can you please advise what type of automation rule/at what level you would like to set up?RegardsNidhi

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Re: When are bids changed?
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nidhik
- Adobe Advertising Cloud
Hi Akanksha,After clicks and revenue models are run, AMO compute right bids for keywords, these bids are pushed to search engine at midnight 12am. A second round of revised bids may be pushed at noon to accommodate any budget changes 12pm.With new intraday bidding, AMO retrieves, data for google clicks and cost at two extra times per day (08:00 and 16:00) update cost and revenue models based on trends and then set bids.RegardsNidhi

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Re: Media Optimizer Alerts
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nidhik
- Adobe Advertising Cloud
Hi Suzanne,There is an 'Alerts View' section in 'Insights and reports' tab which provides certain alerts info. including budget related to your account and campaign. Visit the tab and see if that resolves your query.RegardsNidhi

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Re: Bulksheet Requirements
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nidhik
- Adobe Advertising Cloud
Hi Sushant,Following formats you can use: CSV, TSV, TXT, ZIP and the file size can be upto 2.5GBRegardsNidhi

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Re: Model Inaccuracy
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nidhik
- Adobe Advertising Cloud
Hi Ishitaa,There is no set rule/figure for model accuracy, however, as long as it stays in plus minus 10%-15% window, it should be ok depending upon the industry and business nature as there are always some external factors that are not in control. If it under or over performs then you may investigate it further by clicking on the model accuracy link and see how your actual performance is vs the predicted and take necessary actions accordingly.Hope this helps.RegardsNidhi

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Re: Deleting Ads
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nidhik
- Adobe Advertising Cloud
Hi Ishitaa,You can always go back to the paused ads and re-enable them if required. That way ads will not be building up the new quality score as they will have the saved history around them.However, if your account has reached the ad limit advised by Google then deleting the promotional ads will help as you may need to edit the promotion/discount/price/offer as per the period which will anyways edit the quality score.Hope this helps.RegardsNidhi

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Re: Generate Google Adwords Tag
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nidhik
- Adobe Advertising Cloud
Hi Sushant,Visit ' Adwords conversion tags' tab under 'Tools and Settings' . Select the already created (In google) conversion name/conversion category by selecting the check box and click on 'Get Tag' link. If you dont see the conversion tag/name/category listed in AMO, you can add it by clicking and following the steps of 'Add Conversion Tracker'.Hope this helps.RegardsNidhi

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Re: Attribution Types
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nidhik
- Adobe Advertising Cloud
Hi Akanksha,See an example of 'Weigh first even more', attribute below. Here the value is attributed to all events in series but gives the most weight to the first event. Add the positions of each click event such as 1 for first click, 2 for second click and so on (Event 1 = position 1, Event 2 = Position 2 etc 1+2+3 =6) . Divide the conversion value by the number of click positions (e.g. 120/6=20 USD). Attribute the value depending upon what type of ‘more event’ it is. Such as here 'weight firs...

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Re: Generate Tracking URL
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nidhik
- Adobe Advertising Cloud
Hi Akanksha,Tag and Tracking URls are two different things. To generate the AMO conversion tag, you need to visit the 'Conversion tag' tab under 'Tools & settings' where after submitting the required info. on the screen, you can generate the tag to be inserted on the pages required. For tracking URLs, please visit the tracking URLs tab under 'Tools & settings' where after selecting the account name , insert your keywords and URls in the box and generate the 'Tracking URL's. However, with changes...

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Re: Blog and Article Sharing Corner
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nidhik
- Adobe Advertising Cloud
By Nidhi Kapoor, AMO- Senior Consultant, AdobeEdit: This post has been published as a Knowledge Base Article for Adobe Media Optimizer and can be viewed here Bid & Average Position Constraints - Substantial Support in Competitor Strategy. In a day to day marketer’s life word ‘competitor’ plays an important role. Some part of success for a marketer lies if he/she can steer their marketing efforts through the turbulent marketing environment by doing it better than competitors. As we all know there...

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Re: Exclude Dates
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nidhik
- Adobe Advertising Cloud
Hi Ishitaa,Click on the portfolio settings and select the dates on the calendar from cost model and revenue model sections of campaign that you want to exclude and save to apply changes. If you click one time on the date/date range, the date will be selected with green color and excluded locally means from just that portfolio, if you click twice on that date/date range the date will be selected with blue color and will be excluded globally means from all portfolio in your account.Hope it helps.R...

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Re: Supported Display Exchanges & Ad Servers
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nidhik
- Adobe Advertising Cloud
Hi Dhanya,Following are the list of exchanges, however, there are many sites in it which is hard to list. Regarding third-party ad servers info., will get back to you.AdXAppNexusMicrosoft Ad ExchangeRubiconOpenXPubmaticCasaleRegardsNidhi

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Re: Budget Strategies
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nidhik
- Adobe Advertising Cloud
Hi Ishitaa,There are various options that can you explore in your portfolio , to name some are 'daily spend strategy where you can set daily targets for your portfolio; or 'monthly' 'ROI', 'day of the week', day of the month' CPT depending upon your objective and industry.RegardsNidhi

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Re: Changing Global Date Filter
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nidhik
- Adobe Advertising Cloud
Hi Akanksha,On Portfolio view, click on the current date range on top right of the table, you can select the date range from the options in the list or specify the range be selecting the custom date range option, dates should be entered in the following format 'MM/DD/YYYY', also to compare the data with other date range , you can select a check box next to 'compare with' and click apply. Hope this helps.RegardsNidhi

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Re: Identifying Duplicate Transactions
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nidhik
- Adobe Advertising Cloud
Hi Akanksha,There is a report called 'Transaction Report' in 'Advanced Report' section of 'Insights and Reports' that can help provide all transactions details attributing to right level including site links. It also provides detail about transaction time, client transaction ID , info on first event and last event etc so chances of duplicity are minuscule.RegardsNidhi

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Re: Data Display issues in AMO
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nidhik
- Adobe Advertising Cloud
Hi DhanyaIt doesn't seems to be a system related issue. I guess you may try below options and see if that helps?Please ensure both your computer and browser use the required language settings.If exporting files in XLS format, please view them in excel only.May need to install some support files/check memory in order to read special characters in on-screen reports using IE and Windows.Hope this helps.RegardsNidhi

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Re: Best Practices to improve ROI
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nidhik
- Adobe Advertising Cloud
Hi Ishitaa,You may try out some following practices to see which is working in right direction for you:Ensure right objective is set in your portfolioBudget strategy should be in line with business. For e.g. if you see less demand on weekends then you can explore 'Day of week' strategy option. You can also explore 'ROI' as the budget strategy.Monitor your model accuracy frequently and take actions accordingly. For e.g. if it is higher than required then you can find out the keywords spending mor...

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Re: AMO Tracking enablement
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nidhik
- Adobe Advertising Cloud
Hi Ishitaa,If you have enabled 'Pixel Tracking' in AMO then it will track conversions data for you and attribute to all levels including ads as it has got important parameters in its template. AMO also provides feed based tracking where advertiser can send click and conversion data to AMO via a text file.Hope this helps.RegardsNidhi

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Re: Analyzing Campaign performance
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nidhik
- Adobe Advertising Cloud
Hi Dhanya,There are various options available in 'Reports' link of the 'Insights and Reports' tab where you can explore various reports from 'Basic reports', 'Advanced Reports', 'Custom and Assist Report's options to understand the overall performance of your campaign or portfolio. Moreover, there is an 'advertising and insights' link as well under 'Insights and Reports' tab where you may find some more performance reports.Hope this helps.RegardsNidhi

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Re: Trackable ad types in Google Adwords
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nidhik
- Adobe Advertising Cloud
Hi Suzanne,From 'Insight and reports' tab, you can run a 'Campaign report' under 'Basic reports' section with required metrics and date range. This should help you understand your campaigns performance.Hope this helps.RegardsNidhi

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Re: Automating Reports
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nidhik
- Adobe Advertising Cloud
Hi Parth,Yes this is one of AMO's substantial feature. You ca set up a template under reports section at the level the data is required and then in spreadsheet feed section, a new feed can be created where the created template can be assigned and days can be advised with which you would like the data to be back filled in. Moreover, you can schedule the time and the email address in which you would like to receive it. Hope this helps.RegardsNidhi

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Re: Creative level Conversions
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nidhik
- Adobe Advertising Cloud
Hi Akanksha,Yes AMO has the pixel based conversion tracking with required parameters such as keyword, campaign, ad group creative, match type, network, device etc which not only registers the conversions but also attributes them to all parameters including creatives. Once an account is linked with AMO, a pixel tracking template can be generated specific to an account and be placed under the 'Tracking Method' section with required settings. The assigned account manager should help you with that a...

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Re: User Accounts
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nidhik
- Adobe Advertising Cloud
Hi Parth,Yes some level of customized access options are available, however, the best way to get it understand and customized as per your need is by contacting your assigned account manager as it will require an access and admin rights to select the role for different members.RegardsNidhi

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Re: Data Display issues in AMO
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- Adobe Advertising Cloud
Hi Dhanya,Wondering if your query is in relation to 'Bulksheet' particularly?RegardsNidhi

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Re: Portfolio spending not accurate
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nidhik
- Adobe Advertising Cloud
Hi Ishitaa,I assume your question is in relation to AMO? Actually budget in AMO is managed at Portfolio level. As per the Portfolio's objective, market demand, campaign performance, historical click and conversion data, AMO's technology bid for keywords in a campaign to enhance the conversions and utilize budget accordingly. Therefore, you might see some variation of spend between campaigns but in limit set at Portfolio level.Hope this helps?RegardsNidhi

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nidhik
- Adobe Advertising Cloud
Hi Parth,Can you please elaborate your question - what do you mean by 'differently'? wondering if it is to do with providing different access levels to the same account Or assigning different accounts?RegardsNidhi

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