Hi Parth,Couple of options you can try in AMO a) Choose 'Day of the week' strategy in your portfolios budget settings. This help you phase out your budget targets accordingly and optimize your portfolio. As a result, budget is spend more on the days specified and provide good ROI and in control on d...

Hi Ishitaa,To see your already created portfolio's performance reports either  a) you can click on the 'Search/Display/Social section of UI on the top - then under Optimization - select Portfolio's link' and see the data on UI itself or download it as a report by clicking the 'download' link on righ...

Hi Akanksha,I think we need more detail on your query as objectives in AMO are assigned at portfolio level and Yes portfolios with different objective can be created and campaigns with same objectives can be assigned to those portfolios. So in your case above three portfolios can be created and budg...

Hi Sushant,Dynamic Search Ads are ads based on the content of the website and don’t have keywords or landing pages. It involves creating ad groups and ads. Matching to user’s query will happen taking into consideration the content of the website.The headline in an ad will be dynamically populated th...

By Nidhi Kapoor, AMO- Senior Consultant, AdobeEdit: This post has been published as a Knowledge Base Article for Adobe Media Optimer and can we viewed hereCrucial Role of Cost Models: Managing Frequently Changing BudgetManaging a budget is no less than an art. It is a mixture of skill, patience and ...

Hello Everyone,I am Nidhi Kapoor, Senior Consultant - AMO, working with Adobe for past two years. I am a passionate marketing professional with MBA from Trinity College, Dublin. I’ve worked with start-ups as well as large MNCs as part of my career experience and have gained extensive knowledge and e...