This is great @AlyssaMcGruder!
For those who missed the webinar, for a snapshot of the 3-Step Cohort Analysis, here's a light-hearted blog: https://experienceleaguecommunities.adobe.com/t5/adobe-analytics-blogs/song-remix-on-customer-retention-3-step-cohort-analysis/ba-p/559728I've also added a fo...
Hi @fern1, indeed, that happens. The numbers will never match because there are drop offs even before users reach the website/landing page fully loaded.
Here's my blog about this: https://experienceleaguecommunities.adobe.com/t5/adobe-analytics-blogs/3-ways-to-demystify-missing-website-clicks-in-d...
Improve content marketing and digital analytics in your organization by involving your copywriters. Share digital insights on which copies made the audiences click, stick, and pick too!
Whether graphic, web, or UI/UX, they are key players and would benefit from your insights and analytics recommendations too. Step back and you’ll see that your design department is more than just a creative factory.