This is the first post in a two-part series that explores the challenges inherent in developing a 360-degree view of the customer. In this post, we describe the digital components a business needs to develop a holistic understanding of the customer and the difficulties associated with pulling them a...

In this blog, we look at how modeled a one to many relationships in XDM for Adobe Experience Platform. We discuss the options we had for modeling and the surprises that came up along the way. This blog details a single implementation or customization on Adobe Experience Platform. Not all aspects are...

Hey folks, Last Friday, we connected XDM, Schemas via data stream via this post. Reiterating, XDM is a framework on which schemas would be built for data ingestion. Actual data flow to schemas through DataStreams.  Schemas are rules on which the dataset would store data in form of tables. This Frida...

Adobe Experience Platform has flipped the traditional relational database model upside down with a new model for segmentation that eliminates the trade-off between small, lightweight profiles that are easy to activate and the data-rich, 360-degree view of the customer to make highly accurate decisio...

In this post, we take a look at what data science is. We explore common misconceptions about what is and isn’t data science. And we talk about how it can be used to help solve business problems using Data Science Workspace for Adobe Experience Platform.

In this post, we discuss how we analyzed the cost of operating Adobe Experience Platform Pipeline to reduce unnecessary costs. We break down our process for identifying areas where we were overspending. And we look at how we automated the process to help streamline cost governance for Adobe Experien...

This post describes the experiences of the ExCelerate team in the 2019 Adobe India Hackathon. This user experience-focused team did their best to deliver a more personalized user experience for customers on the Adobe Experience Platform.

The new Segmentation Automation Workflow Tool makes it easier than ever for Adobe Experience Platform customers to export customized data sets and segments into their own consuming systems allowing them to leverage their data faster and better.

In this post, we talk about the official release of Common Analytics Plugins for Adobe Analytics. This has been made available as an extension through Adobe Experience Platform Launch. With the creation of Adobe Launch, Adobe’s next-generation of tag management capability built into Adobe Experience Cloud...

This post provides an overview of how we integrated Ad Currency Optimization within Adobe Experience Platform to streamline demographic predictions for anonymous users. This is the first of five exciting applications that resulted from our Adobe Experience Platform India Hackathon.