Description - We have integrated Adobe Target with our website using JSON offers.  This works well for us and it is frustrating to find that we cannot use the same approach for Automated Personalization activities.   Why is this feature important to you - We do not want the extra complexity of havi...

Way back in 2014 I logged an idea to ask Adobe to make this possible.   Replying to this idea @Urs_Boller shared a way to get at this using a segment.  Here is the link to the idea, including the post explaining how to do this with a segment... https://experienceleaguecommunities.adobe.com/t5/adobe-...

Description - Currently, there is an option to select either "Eventual path" or "next hit" between touch points.    In addition to the "next hit" option what we really need is a "next page" option (which ignores all link tracking data).     Why is this feature important to you - Currently you canno...

Are you stuck not being able to do totals, averages etc.?  This blog post will show you how to enable numerical calculations on values recorded in props/eVars just like custom events!

Ever hit 'delete' and then had a terrible sinking feeling?!  Ever accidently deleted your largest and most important workspace project?!  Adobe says "This action cannot be undone " ...but can it? (yes, it can!)

Description -More and more website are being built using Single-Page Application (SPA) architecture. With a SPA website, when a user moves between screens it does not cause a full refresh of the page.  This causes Data Elements that have a Storage Duration set to "page view" to live beyond what the ...

Out of the box Adobe does not offer a way to turn off hourly alerts overnight.  This can lead to a false alerts being sent as volumes drop and the data becomes more volatile. However, there is a simple method to disable hourly alerts overnight.

Variables in Adobe Analytics are limited in length, so losing data because we are exceeding these limits (truncation) is something we all need to keep in mind.  This blog post shows you a simple method to detect and eliminate truncation issues.

A common (and incredibly useful!) technique in Adobe Analytics is to concatenate multiple values into a variable and then use the classification rule builder to split these values back out in to separate classifications - learn how to make this even more effective!

Description -At the moment rules are triggered in a sequence determined by the rule order number.  However, each rule executes asynchronously meaning that rules with a higher priority may finish after rules with a lower priority.   This can cause issues where there is a dependency between rules.  Wh...