Real-Time Customer Data Platform

We’re excited to share the on-demand session recordings from Adobe Summit 2025, specifically focused on AEP & RTCDP. Whether you want to revisit a session or catch up on ones you missed, this curated list brings together the most relevant insights for AEP & RTCDP users, practitioners, and champions...

We are thrilled to announce that Real-Time CDP Collaboration, a purpose-built offering tailor-made for brands and publishers to discover, activate and measure audiences, is now available in the U.S. Customers of Real-Time CDP Prime and Ultimate will have automatic access to Real-Time CDP Collaborati...

Description:Introduce a Source Health Dashboard that monitors the status, freshness, volume, and latency of incoming data sources (batch and streaming) in real time. Add alerting features for drops in ingestion, data schema mismatches, or unusual data volume patterns. Why is this feature important?E...

Description:Introduce a real-time audience fatigue scoring mechanism that tracks user responsiveness (or lack thereof) across channels (email, push, ads, etc.) and automatically adjusts frequency caps or suppresses the user from further campaigns until engagement improves. Why is this feature import...

Description:Introduce a predictive LTV (Lifetime Value) model natively inside Real-Time CDP that scores customers dynamically based on their engagement, transactions, browsing behavior, and other attributes - allowing marketers to automatically prioritize higher-value users for premium campaigns, of...

Description:Enable dynamic suppression of users from active marketing campaigns in real time based on recent negative experiences - such as failed transactions, customer complaints, or product returns - using Adobe Real-Time CDP signals and event-based triggers.Suppressed users can be re-evaluated f...

Description:Introduce a feature in Adobe Real-Time CDP that utilizes machine learning to predict customer churn based on real-time behavioral and transactional data. The system would allow marketers to define churn-risk thresholds and automatically activate personalized retention journeys (e.g., ema...

Description:Introduce the ability for multiple users to collaboratively build and refine audience definitions in Adobe Real-Time CDP with support for version history, change tracking, and inline comments.This feature would help cross-functional teams (marketers, analysts, data scientists) work toget...

Description - It would be nice to have at profile-level the amount of emails each profile have received and opened in the last 30 days.Why is this feature important to you - It would be possible to address journeys based on communication-engagement withouth having to do it at audience-level. How wou...

I'm working with streaming data sources and wanted to check if there are any known limitations or delays when it comes to processing or qualifying data in real time. Specifically, I’m curious about:Any known lags or edge cases where real-time processing might not behave as expectedBest practices to ...

Hi Team, in ABC named schema, i have fieldgroup 123 and identity PQRI have already moved fieldgroup to preprod environment and identity is already created in PreprodI have created package for this schema where fieldgroup and identity is already present. Concern is for identity when i try to import p...

DescriptionIntroduce the ability to generate real-time lookalike audiences based on existing high-performing audiences using AI/ML models within Adobe RTCDP.This feature would allow marketers and data practitioners to automatically expand reach by targeting users with similar behaviors, attributes, ...