Using data that comes from events to personalize in AJO

[RicardoALima]

Hi AJO experts!

We have the following problem: we are using events to trigger customers into an audience. Then, we are creating journeys to send email containing links to a landing page where the user can submmit comments. We plan to capture those comments, and each email must correspond to one unique comment submission

The issue is that we need to use this data to configure a parameter in the URL of our landing page so that, when the user submits a comment, we can send this information back to our environment as a token.

Is it possible? I see two potential solutions
1) Use a journey to update the profile with this information and the use audiences as triggers in the journeys.
2) Use events as triggers so I can use the data to personalize and create the journey with a wait activity until its time to send the journey. 

Is Adobe planning to allow personalization using information from events?

[SatheeskannaK]

@RicardoALima

Unitary events can be used in this case to initiate a journey, enabling both the triggering of the journey and personalization. This personalization can be achieved using data from the event's context, including the ability to personalize URL parameters directly.

Given this, the second option appears to be the most suitable and effective for this specific scenario. For a comprehensive understanding of how events function within journeys, please refer to the documentation: https://experienceleague.adobe.com/en/docs/journey-optimizer/using/configure-journeys/events-journe....

[RicardoALima]

Hi Satheesjannak,

Tks for the reply!

Even if I trigger the Journey with this event, I'm unable use the information that comes with it - in this case, the "token"  generated in my datalake - to personalize the URL of my Landing Page I created in AJO, which I need to redirect my customer to, using a Journey with email. 

If I have this information in the profile, I can use it.