New AJO Reporting UI - is the data accurate? Which is the better interface?

[Caveman77]

I am noticing in the new AJO Reporting UI that I cannot see the individual emails in the report only the total performance for the campaign.  So comparing the performance of emails is not possible in the case of an A/B Test.  

Also I noticed a very big different in the number appearing in the opens and unique open.  So much so, that I have stopped using it and returned to the standard. 

Which is the better and more reliable interface?

[harikrishnadevanabowina]

Hi @Caveman77 Opens and Unique opens are by the definition as below:

Opens

• Definition: An "Open" occurs when a recipient clicks on the link to view the content of an email.
• Includes: Multiple opens from the same recipient count as individual opens.

Unique Opens

• Definition: A "Unique Open" occurs when a recipient opens an email for the first time.
• Excludes: Subsequent opens from the same recipient are not counted as unique opens.

One tracking limitation could be: Some email clients or devices may not support tracking opens, leading to underreporting.

BR, Hari Krishna D

[gengaipandi11]

New reporting not showing data properly where as the same duration, old reporting interface showing numbers. Is that the common issue after the new interface?