Read Audience Journeys and Campaigns not reflecting latest data from profile store

[isahore]

Hi all,

I have seen this thread about a similar observation by fellow community members about the journeys and campaigns not reflecting the latest profile data for personalization.

https://experienceleaguecommunities.adobe.com/t5/journey-optimizer-questions/campaign-shows-old-prof...

I have also observed that the marketing and email consents are also not respected in case a customer updates their consent between the time a segment qualification is evaluated and a campaign/journey using it is executed.

There is, however, a hack which works for now but might not work in future with a potential update. The hack is for journeys to add a wait step between the read audience and email execution step. The wait can be as short as a few seconds as well. This way the journey reads profile information from the profile store for personalization as well as consent checking.

Referring to the older thread, was there ever a clear solution or clarification by Adobe as to why this happens and if this would be corrected any time soon?

BR,

Ishan

@Anuhya-Y, @arpan-garg, @DavidKangni, @Sukrity_Wadhwa 

[Mohan_Dugganab · Accepted solution]

This behavior is documented in the experience league page https://experienceleague.adobe.com/en/docs/journey-optimizer/using/whats-new/previous-rn-new/release... and is expected.

[Anuhya-Y]

@isahore 

Unlike streaming/edge segmentation, batch segmentation is data-driven, meaning it waits for all ingested data to be available before execution rather than processing events in real time. Adobe prioritizes real-time customer engagement, allocating higher computing resources to streaming segmentation and edge decisioning over batch processing.

Running all types of segmentation continuously for large audiences at scale would require significant computational resources, potentially impacting overall system performance.

Ensure that journeys or campaigns are scheduled after the daily batch segmentation process to reflect the latest profile data accurately.

[isahore]

Hi @Anuhya-Y, @Mohan_Dugganab,

I saw that Adobe mentioned in the release notes, but many customers will start complaining soon about this thing.

As I mentioned, this feature does not respect even some critical attributes like marketing consents.

I know where this is coming from, but the optimal feature would be to evaluate the batch audiences once a day (as is for now) but let the profile attributes for personalization be fetched from the profile store.

BR,

Ishan