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Is there a connection from Journey Optimizer to Analytics?

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Level 2

We currently have Campaign data sending to Analytics. Is there a similar connection to send data (like send count, open/click rate, etc) from AJO to Analytics?

 

Update: We're looking specifically for Adobe Analytics integration.

1 Accepted Solution

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Correct answer by
Community Advisor

@mbr4n As of today there is no integration available from AJO to Adobe Analytics to export interaction data (opens/clicks)

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Community Advisor

@mbr4n 

There is an integration available from Adobe Journey Optimizer to Customer Journey Analytics . Various AJO Datasets can be utilized in CJA to pull report on interaction data (opens, clicks). check out the link https://experienceleague.adobe.com/docs/analytics-platform/using/integrations/ajo.html?lang=en

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Level 2

@Anuhya-Y Thanks for the reply! Is there an integration specifically to Adobe Analytics from Adobe Journey Optimizer?

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Correct answer by
Community Advisor

@mbr4n As of today there is no integration available from AJO to Adobe Analytics to export interaction data (opens/clicks)

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Employee Advisor

AJO & CJA are actually both on top of AEP. So the core objective is that AJO sends the communication. There are some minor reports within AJO. But to get big aggregates you would use CJA because it already has access to all the AJO data as they are part of the underlining platform.

 

Read more on AJO reporting here: https://experienceleague.adobe.com/docs/journey-optimizer/using/reporting/global-report/journey-glob...