Is there a connection from Journey Optimizer to Analytics?

Forum|Forum|3 years ago
October 25, 2022
2 replies
1362 views

We currently have Campaign data sending to Analytics. Is there a similar connection to send data (like send count, open/click rate, etc) from AJO to Analytics?

Update: We're looking specifically for Adobe Analytics integration.

Journey Optimizer

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Best answer by Anuhya-Y

@mbr4n As of today there is no integration available from AJO to Adobe Analytics to export interaction data (opens/clicks)

Anuhya-Y

Community Advisor

@mbr4n

There is an integration available from Adobe Journey Optimizer to Customer Journey Analytics . Various AJO Datasets can be utilized in CJA to pull report on interaction data (opens, clicks). check out the link https://experienceleague.adobe.com/docs/analytics-platform/using/integrations/ajo.html?lang=en

mbr4nAuthor

Level 2

@anuhya-y Thanks for the reply! Is there an integration specifically to Adobe Analytics from Adobe Journey Optimizer?

Anuhya-Y

Accepted solution

Community Advisor

@mbr4n As of today there is no integration available from AJO to Adobe Analytics to export interaction data (opens/clicks)

David_Loyd

Adobe Employee

AJO & CJA are actually both on top of AEP. So the core objective is that AJO sends the communication. There are some minor reports within AJO. But to get big aggregates you would use CJA because it already has access to all the AJO data as they are part of the underlining platform.

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