How to track Custom Events for Ranking by the AI Model Method

[chandavi]

Hello,

I am trying to use the AI Model method for Ranking my offers in AJO. However, as an OOO functionality it only considers Conversions and Impressions. But we want to also track custom events like No Thanks etc. Below link suggests that we can track Custom Events, but there is no clear way mentioned.

Configure events capture | Adobe Experience Platform

Looking for some guidance and help on how to track the Custom Events of the client.

[Mayank_Gandhi]

@chandavi  please refer these doc samples:

https://experienceleague.adobe.com/en/docs/journey-optimizer/using/decisioning/experience-decisionin...

 https://experienceleague.adobe.com/en/docs/journey-optimizer-learn/personalizing-offers-with-real-ti...

[chandavi]

Hello @Mayank_Gandhi ,

Thanks for you reply.

I did go through the link you provided and noticed that it shows the way to capture Impressions and Interactions. 

Capturing Offer Interactions with Adobe Web SDK for AI Model Training | Adobe Journey Optimizer

However, our client further wants to capture what the user clicked on. For example, if an impression was shown to the user, then did, he click on NoThanks or the Offer or simply the close button. Is there any way to capture that?

[Sukrity_Wadhwa]

Hi @Mayank_Gandhi,

Can you please help @chandavi furter with their query?

Thanks!