How to create a birthday campaign?

[Kabeiro]

Hi everyone,

I’m trying to create an audience in Adobe Journey Optimizer that dynamically collects all customers who's birthday will turn 30 years old exactly 30 days from today. I need the audience to refresh daily, so it can be used to trigger a birthday campaign journey and send emails as customers approach their 30th birthday.

There is an example in home page "Send a birthday message to customers" but it is not available and showing "coming soon". I also searched here, but only found a way of finding birthday in this month or today.

How can I set up this audience with a dynamic date calculation that refreshes every day?

Any insights or best practices would be greatly appreciated!

Thanks in advance!

[SatheeskannaK]

@Kabeiro You will have to setup an audience (you can use something like "Include Birth date(YYYY-MM-DD) occurs in next 30 days") to pull all the records whose birthdays are in the next 30days and use a similar condition in the condition activity to identify whether the birthday is the 30th or not.