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Can I use attributes which are NOT enabled for profile in Audience creation

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Is it possible to use attributes from a dataset that was manually loaded and NOT enabled for profile in Audience creation.

For example I have uploaded the data and created a dataset like below and it NOT profile enabled

In audience I want to create a rule based on the rule "testcategory contains fruit"

Will this testcategory and testproduct attributes shows in audience creation UI?

testcategorytestproduct
fruitmango
veggiespinach
1 Accepted Solution

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Correct answer by
Community Advisor

@kavi4 No, those attributes cannot be utilized unless profile activation is enabled. Instead, you may create a audience by uploading a CSV file that contains all of these attributes and employ that in the condition activity to align with the rule you intend to establish in audience within the journey. Have a a look at this tutorial.

Thanks, Sathees

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6 Replies

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Correct answer by
Community Advisor

@kavi4 No, those attributes cannot be utilized unless profile activation is enabled. Instead, you may create a audience by uploading a CSV file that contains all of these attributes and employ that in the condition activity to align with the rule you intend to establish in audience within the journey. Have a a look at this tutorial.

Thanks, Sathees

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Level 1

Thanks  @SatheeskannaK 

Follow up question.  If I follow this approach where we are adding field group in the Datasources and adding those csv fields..In my Journey can I use those testcateogyfield as condition and later use that for percentage split ? 50/50 like control and treatment

 

Does the enriched audience attributes shows in the expression path ? or are these only useful in adding personalization in the email?

Screenshot below shows my usecase

kavi4_0-1745506209168.png

 

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Community Advisor

@kavi4 Yes. It should appear in the expression editor when you switch to advanced mode. Also, it will be available for personalization.

Thanks, Sathees

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Level 1

Hi @SatheeskannaK ,

One last question. Can I combine the enriched audience attributes and exiting profile attributes in the expression editor if both has the same identifier? Are there any other limitations when combining the enriched audiences with existing profile attributes

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Community Advisor

@kavi4 Look at this documentation on guardrails related to audience upload using CSV.

https://experienceleague.adobe.com/en/docs/experience-platform/segmentation/ui/audience-portal

Thanks, Sathees

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Employee Advisor

@kavi4 - there is upcoming add-on features for AJO named "Orchestrated Campaigns" out later this summer that will allow for Audience Building on a canvas with relational tables and datasets. I would reach out to your Adobe rep to see if you can get a meeting / preview of this feature.