AJO B2B - Use Case around Buying Groups

[MatthewLe16]

Hi Adobe Team & Community,

I'd like to know if there's a successful use case on all the data points and potential variables to consider in building buying groups in AJO B2B. How this may have been mapped out in a brief would be ideal.

Specially, what are the data points to consider across all scenarios when combining the individual components for Buying Groups:                                                                                                                                  

• Solution Interest: The specific product, service, or group of products/services that the buying group is considering purchasing.
• Account Audience: A targeted list of accounts and the business professionals associated with them, forming the potential pool for the buying group.
• Role Templates: Predetermined roles and responsibilities that are assigned to the members of the buying group by the customer (your organization). These roles could include titles like Decision Maker, Influencer, Practitioner, etc.

Thank you,

Matt 

[SatheeskannaK]

@MatthewLe16 Check out this tutorial that will walk you through the use case for each component of the buying group.

https://experienceleague.adobe.com/en/docs/journey-optimizer-b2b-learn/tutorials/buying-groups/creat...

[MatthewLe16]

Thank you for sharing, Sathees.

While this video is helpful, I was looking for something a bit more granular regarding the general fields that a business should consider when building role templates to then consider across all scenarios when combining the individual components for Buying Groups.

If there is any use cases like this, that would be helpful. Especially in the Financial Industry,

Best,

Matt 

[SatheeskannaK]

Got it. I don't have a use case to provide what you're looking for.

[Sukrity_Wadhwa · Accepted solution]

Hi @MatthewLe16👋,

This community is for AJO B2C discussions only. If you have AJO B2B questions, please post them here:Marketing Nation Community