AJO- Automate email delivery/bounce/failure reports

[AkshithaPo]

I’m exploring ways to automate the email delivery summary in Adobe Journey Optimizer (AJO). The goal is to pull delivery metrics (sent, delivered, bounced, failed) and store the details for further analysis. Any examples or best practices for automating this process via scripts or Adobe I/O integrations?

[SatheeskannaK · Accepted solution]

@AkshithaPo 

There are several approaches available each offering unique advantages and catering to different needs.

• One primary approach involves leveraging the Out-of-the-Box (OOTB) schedule export option. This built-in functionality is designed for straightforward data extraction and can be particularly useful for regular, recurring exports of specific reports or data sets. You can find detailed instructions and best practices for utilizing this feature by referring to the official documentation: https://experienceleague.adobe.com/en/docs/journey-optimizer/using/reporting/channel-report/report-.... 
• A second approach is to explore the export datasets functionality, which allows for deeper analysis once the data has been extracted. This method provides the raw data in a format suitable for custom analysis using external tools or advanced querying techniques. This is ideal when you need to perform complex data manipulation, integrate with other data sources, or build custom visualizations beyond the scope of standard reporting. Comprehensive guidance on how to export datasets and prepare them for analysis is available here: https://experienceleague.adobe.com/en/docs/journey-optimizer/using/data-management/datasets/export-....
• Finally, for users with a license for Customer Journey Analytics (CJA), the most comprehensive solution is to perform all necessary tasks directly within the CJA platform. CJA offers a powerful, integrated environment for data collection, analysis, and reporting, providing a holistic view of customer journeys. By utilizing CJA, you can streamline your process, gain richer insights, and eliminate the need for external tools for many analytical tasks. Documentation: https://experienceleague.adobe.com/en/docs/journey-optimizer/using/reporting/reports/sharing-overvi...